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Custom Menu Links for OpenCart free extension

This free OpenCart extension module allows you to add custom menu links to your store’s main navigation menu. You can easily add, edit, delete, and position custom menu items from the admin panel. You can display the custom menu item either in front of categories or at the end of categories.

Features

  • Admin Interface: Manage your custom links through a user-friendly interface in the admin panel.
  • Add Custom Menu Links: Easily add new links to your main menu.
  • Position Menu link: Add the custom link at the beginning or the end of the main navigation.
  • Enable/Disable: Quickly enable or disable the extension as needed.
  • No Code Required — Easily manage from the admin
  • Unlimited Custom Links to the default main menu

Installation

  1. Download: Get the extension files.
  2. Upload: Upload the contents of the upload directory to your OpenCart root directory.
  3. Install:
    • Log in to your OpenCart admin panel.
    • Navigate to Extensions > Installer and upload the extension’s .zip file.
    • Go to Extensions > Extensions and select “Modules” from the dropdown.
    • Find “Custom Menu Links” and click the “Install” button.
      Custom Menu Links
  4. Configure:
    • After installation, click the “Edit” button next to the extension.
    • Add your custom menu links and configure their settings.
    • Enable the module to display the links on the storefront.
Custom Menu Links Settings

How to Use

Once installed:

  1. Go to Extensions > Modules > Custom Menu Links >> Edit.
  2. Make sure the Status is enabled
  3. Click the blue button to Add New Link.
  4. Enter the:
    • Link Title
    • URL in Link
    • Sort Order
    • Position: Start of Menu or End of Menu
  5. Save the changes and refresh your store’s front end — your custom links will appear in the main menu.
Custom menu links frontend

Here in the example, we add Blog at the start and Contact at the end of the main navigation.

If you don’t want to show the category in the main navigation, then uncheck the Top field by editing the categories.
Top: Choose whether to display this category in the top menu bar. If you don’t check this checkbox, it will not show in the Top main menu.

Read more: Category management in Opencart 4

Use Case Examples

Use CaseDescription
Make the Return, Shipping, or Terms pages more visible.Link to your blog even if it’s on a different CMS (e.g., WordPress).
Link to brand pageDrive traffic to a featured collection or manufacturer.
Policy pagesMake Return, Shipping, or Terms pages more visible.
External toolsLink to live chat, community, or third-party tools.

Security & Performance

  • Clean and secure code
  • No overrides — don’t modify core files manually, it uses events to handle the frontend to show at the main navigation
  • Minimal footprint — no effect on store performance

License

This extension is licensed under the GPL-3.0 License.

Final Thoughts

For any store owner looking to improve navigation and user experience without modifying templates or writing code, the Custom Menu Links Free Extension for OpenCart 4 is a must-have. It’s quick to install, easy to configure, and highly useful for modern e-commerce sites. Hope you liked this opencart module, please subscribe to our YouTube Channel for Opencart video tutorials. You can also find us on Twitter and Facebook.

💬 Do you have questions or need a custom feature added? Feel free to contact us at WeboCreation.

Free OpenCart Module: Create a Complete Product Listing Page

This free opencart extension provides a simple and effective way to display all products on a single, dedicated page in your OpenCart 4 store. It adds a link to your main navigation menu, making it easy for customers to browse your entire catalog. The page features a “load more” functionality, which dynamically loads products as the user scrolls, ensuring a smooth and fast browsing experience without long initial loading times. Managing a large product catalog in OpenCart can be challenging, especially when you want to provide customers with a comprehensive view of all your products. While OpenCart offers category-based browsing, sometimes you need a simple “All Products” page that displays your entire inventory in one place. Today, we are providing a free OpenCart module that does exactly that.

Features

  • Dedicated “All Products” Page: Creates a new page to list every product in your store.
  • Main Menu Link: Automatically adds an “All Products” link to the main navigation menu.
  • Load More Functionality: Products are loaded dynamically as the user scrolls down the page, improving performance and user experience.
  • Admin Control: Easily enable or disable the entire module from the OpenCart admin panel.
  • Clean Installation: The module uses OpenCart’s event system to add the menu link and cleanly removes the event upon uninstallation.
  • Standard Module: Follows OpenCart 4 best practices for module development.

Download

Installation

  1. Prepare the Extension: Download the module from the above link, which will give you a zip file likeallproductslisting.ocmod.zip.
  2. Upload:
    • Navigate to your OpenCart Admin Panel.
    • Go to Extensions > Installer.
    • Click the Upload button and select the allproductslisting.ocmod.zip file.
    • Then click the Install button
      All products installation
  3. Install the Module:
    • After the upload is complete, go to Extensions > Extensions.
    • From the dropdown filter, select Modules.
    • Find All Products Listing in the list and click the green Install button (plus icon).
  4. Enable the Module:
    • Once installed, click the blue Edit button (pencil icon) next to the module.
    • Change the Status to Enabled.
    • Click the Save button in the top right.

How It Works

Frontend

  • Menu Link: The module uses an event (catalog/view/common/menu/before) to add the “All Products” link to the start of your main navigation menu. This only happens if the module is enabled in the admin panel.
  • All Products Page: The link directs users to the route index.php?route=extension/allproductslisting/module/allproductslisting. This page lists products from your catalog.
  • Load More: As the user scrolls towards the bottom of the page, an AJAX request is sent to the server to fetch the next batch of products, which are then appended to the list seamlessly.
All products listing opencart module

Backend (Admin)

  • Configuration: The admin interface  Extensions > Extensions > Modules > All Products Listing is simple, containing only a status switch to enable or disable the module.
  • Install/Uninstall: The install() method sets up the event required for the menu link. The uninstall() method removes this event, ensuring your system is left clean if you decide to remove the extension.
All products listing admin settings

File Structure

The module is contained within the upload/extension/allproductslisting/ directory and follows the standard OpenCart extension structure:

/upload/extension/allproductslisting/
|-- admin/
|   |-- controller/module/allproductslisting.php
|   |-- language/en-gb/module/allproductslisting.php
|   `-- view/template/module/allproductslisting.twig
|-- catalog/
|   |-- controller/module/allproductslisting.php
|   |-- language/en-gb/module/allproductslisting.php
|   `-- view/template/module/allproductslisting.twig
|-- install.json
`-- README.md

Compatibility: Developed and tested for OpenCart 4.x.

Why You Need an All Products Page

Business Benefits

  • Improved User Experience: Customers can browse your entire catalog without navigating multiple categories
  • Better SEO: A comprehensive product listing can improve search engine visibility
  • Simplified Navigation: Especially useful for stores with complex category structures
  • Inventory Overview: Helps both customers and administrators see the full product range

Use Cases

  • Wholesale stores showing complete catalogs
  • Small stores with limited product ranges
  • Clearance or sale sections
  • Product comparison shopping
  • Mobile-friendly browsing experiences

Conclusion

Creating a comprehensive “All Products” page in OpenCart doesn’t have to be complicated. This free module provides a solid foundation that you can customize to meet your specific needs. Whether you’re running a small boutique or a large catalog store, having an all-products view can significantly improve your customers’ shopping experience. Hope you liked this opencart module, please subscribe to our YouTube Channel for Opencart video tutorials. You can also find us on Twitter and Facebook.

AI Description Generator Extension for OpenCart 4.1.0.3

In the competitive world of e-commerce, compelling product descriptions are essential. They boost SEO, build trust, and drive conversions. But writing high-quality, keyword-rich content for every product can be overwhelming, especially if you’re managing hundreds (or thousands) of SKUs.

That’s where the AI Description Generator Extension for OpenCart 4.1.0.3 comes in. This powerful new module uses artificial intelligence to generate optimized, engaging, and relevant product descriptions — all with just one click.

🚀 What Is the AI Description Generator Extension?

The AI Description Generator is a smart tool built for OpenCart 4.1.0.3 that connects your store with an AI model (such as OpenAI/GPT). It uses your existing product data — like product name, model, category, and keywords — to instantly generate human-like descriptions that are unique, readable, and SEO-friendly.

No more writer’s block. No more hiring expensive copywriters. Just smart, fast, and effective content generation directly inside your admin panel.

🧠 Key Features

  • One-click Description Generator
    Generate AI-written descriptions directly from your product edit page.
  • SEO-Optimized Content
    Include keywords and phrases relevant to your niche to improve your search rankings.
  • 📌 Fully Editable Output
    Review and customize AI-generated text before saving it to the product.
  • 🛠️ OpenCart 4.1.0.3 Compatible
    Built and tested specifically for the latest OpenCart version.
  • 🌍 Multi-language Support (optional)
    Generate content in different languages based on your store configuration.

📥 Installation & Setup

Installing the extension is easy:

  1. Upload the extension ZIP using the Extension Installer.
  2. Configure your API key (for Grok or another provider).
    We used Grok as they have some free access for prompts. For that, go to https://console.groq.com/keys and set up the API keys, and use that API key
    Grok AI API key
  3. Navigate to Extensions > Extensions >> Modules and install the “AI Description Generator”. Enter the API key, select the AI model, if needed, change the prompt, enable the status, and click Save.
    Opencart AI description generator
  4. You’re ready to go! Start generating descriptions from the product edit screen.

📷 How It Works

  1. Navigate to Catalog > Products in your OpenCart admin panel.
  2. Add or edit any product, and enter the Product Name. The extension uses the product name or title to craft a detailed description.
  3. Then, click the “Generate with AI” button, which is just above the Product description.
  4. Review the text and make any necessary edits, then click Save.
Opencart AI product description generator

That’s it! You now have a professional-grade product description in seconds.

💡 Benefits of Using AI-Generated Product Descriptions

  • Save Time: Generate 50+ descriptions in minutes instead of hours.
  • Consistent Tone: Ensure your brand voice stays consistent across your catalog.
  • Improve SEO: Well-written descriptions help boost your visibility on Google.
  • Boost Conversions: Informative and engaging content builds trust and drives purchases.

🎯 Ideal Use Cases

  • New store setup with a large catalog
  • Dropshipping stores with manufacturer content
  • SEO-focused rebranding projects
  • Multilingual stores needing translated content

🤖 AI That Works For You

The AI Description Generator gives OpenCart merchants a modern, intelligent way to handle one of the most tedious tasks in e-commerce. Whether you’re launching new products or revamping your entire catalog, this extension is your productivity booster.

Please let us know if you have any questions or comments so that we can add extra topics. You can follow us at our Twitter account @rupaknpl, Facebook opencart extensions and tutorials, subscribe to our YouTube channel for opencart tutorials, and click to see all free opencart extensions.

Host LAMP stack in AWS Lightsail, Opencart hosting in AWS

In this hosting tutorial, we are looking into the AWS Lightsail LAMP stack, where we will host Opencart in AWS, and found out that there is no easy way to install it like WordPress or Magento even in AWS Lightsail, hope the Opencart package will be added soon, but for now, we need to use LAMP stack to host the Opencart in the AWS Lightsail. AWS Lightsail LAMP stack includes the latest versions of PHP 7+, Apache, and MySQL with phpMyAdmin and pre-configured components and PHP modules include FastCGI, ModSecurity, SQLite, Varnish, ImageMagick, xDebug, Xcache, OpenLDAP, Memcache, OAuth, PEAR, PECL, APC, GD, and cURL. All of the PHP modules and components needed for Opencart hosting are available in the LAMP stack of AWS Lightsail. 

Let’s get started with AWS LightSail

Go to https://aws.amazon.com/lightsail, and create an account or log in to your AWS account. The main AWS Lightsail dashboard page is separate from the main AWS dashboard. Or you can navigate from All services >> Compute >> Lightsail. It may look similar to the below screenshot.

AWS lightsail Dashboard

Create a LAMP Instance for Opencart hosting

In the Lightsail dashboard click the “Create Instance” button. You will see a page where you can select instance details:

Instance Location and Availability Zone: The location is auto-selected as per your geo-location but you can change it as per your hosting need. Mostly we used Virginia, Zone A (us-east-1) as our website visitors are mostly from the USA, it is upon your requirement and decides which location and Availability zone to choose.

Opencart cloud hosting

Platform instance image and Stack blueprint: We need linux/unix for the Opencart hosting so in “Select a platform” select the Linux/Unix. Then, in “Select a blueprint” select the LAMP (PHP 7)

Opencart Instance Image for AWS

SSH key pair and Automatic snapshots: Now go more below and you will see “Add launch script”, for now, we are not adding any script there. We will run scripts one by one in a command shell. If your account is new then create an SSH key pair else by default the key is selected. If you want to create something new then you can change it by clicking “Change SSH key pair”. Then check the checkbox for “Enable Automatic Snapshots” as this acts as a backup for you. If you don’t need backup then no need to check it. After you enable it, select the time you want to create the snapshot. We select 23:00 Coordinated Universal Time.

Backup setup and SSH key pair in AWS lightsail for Opencart

Choose your instance plan: For a start, for Linux/Unix-based instances, we can try the $3.50 USD Lightsail plan free for one month (up to 750 hours). Later, if we need to scale then we will scale by creating a new instance from the snapshots.

Choose your instance plan for Opencart

Identify your instance for Opencart: Now in the identify your instance, we entered the name as “Opencart_LAMP_PHP_7-2”, Key-only tags as Version1, and Key-value tags with Key as Framework and Value as Opencart. You can enter as per your need to identify your instance.

Opencart instance AWS

Now finally click the Create Instance button. It will take around 1 min to spin up your virtual machine with a LAMP stack. Then, you will see an instance in your dashboard like below:

Opencart Lamp stack

Now, click on it and you will get the details of that instance. You can see the buttons to stop and reboot. You can see the “Connect using SSH” button, Public IP and Username.

Opencart lamp instance detail

Click on the “Connect using SSH”, and you will see the command interface where you can enter your commands.

Console Command Interface Aws

Update system and PHP version in AWS lightsail

To ensure your system is up-to-date, you can run the following command:

sudo apt update -y

Check your PHP version by the following command as Opencart needs PHP version 7.3. If your PHP version is less the 7.3 than you need to upgrade to PHP 7.3+

php -v

If you are using the latest LAMP stack in AWS Lightsail then it is greater than PHP 7.4.

Opencart installation steps in the AWS Lightsail LAMP stack

Change the directory to /opt/bitnami/apache2/htdocs

cd /opt/bitnami/apache2/htdocs

When you do the ls command then you will see index.html which shows the Bitnami page. So, let’s remove it by the following command:

sudo rm index.html

Now, let’s retrieve the Opencart zip code by using wget. You can get the zip URL from the Github Opencart releases. We are using the zip link of Opencart 3.0.3.6 as this is the latest version of Opencart now.

wget https://github.com/opencart/opencart/releases/download/3.0.3.6/opencart-3.0.3.6.zip

Let’s unzip the opencart-3.0.3.6.zip to backup/ folder

 unzip opencart-3.0.3.6.zip -d ./backup

Now, move all the files and folder at backup/upload as these are the Opencart files

 mv ./backup/upload/* .

Now, if you visit your Public IP, which is 3.235.163.67, then you will get a similar error to error no 1. So, let’s change the ownership of the files and folders to the daemon: daemon by running the following command:

sudo chown -R bitnami:daemon /opt/bitnami/apache2/htdocs/

If you want to be sure of files and folders permissions then you can run the following two commands as well:

sudo find . -type d -exec chmod 0755 {} \;
sudo find . -type f -exec chmod 0644 {} \; 

Now, see files and folders permission in AWS Lightsail for Opencart by running the command ls-lh

ls -lh

You will see the output below:

Files and Folder permission Opencart AWS

Now, if you go to public IP, then you will be able to see the first page of the Opencart installation.

Opencart Installation AWS

Create Static IP

You can start the installation but it is better to set up static IP. For that, go to the instance detail page, and in the “Networking” tab in the IP addresses section, click the button “Create static IP“.

Static IP for Opencart Instance AWS

A static IP is a fixed, public IP address that you can assign and reassign to your instances. In the Static IP location, you left it default. In the Attach to an instance, select your instance, we select “Opencart_LAMP_PHP_7-2”. In the Identify your static IP, just give a unique name.

Static IP Opencart

Now, your public IP as shown on the page, is 54.237.190.20. Now open the IP in the browser then you will see step 1 of the Opencart installation page.

Create DNS Zone

As we are using an external domain registrar than Route 53 of AWS, so we need to create the DNS zone so we can add the NS1 and NS2 in the domain. Go to the Lightsail dashboard and go to the “Networking” tab. As we already set up Static IP, you will see a button to create a DNS zone, click the button “Create DNS zone”. Enter the domain you have registered, which is dpsignadvertising.com, enter the key-only tags and key-value tags as per your requirements else leave it blank.

DNS Zone setup AWS Opencart

Once you submit the “Create DNS zone” then you will get the Name Servers like the below:

Add record and name servers details for Opencart

Click “Add record”, then select A record, and enter @ in the subdomain in “Resolves to” select Static IP, our is “StaticIp-Opencart”, then click the green tick box. Similarly, again, click “Add record”, then select CNAME record, and enter www in the subdomain and in “Maps to” enter the domain name. URL, then click the green tick box.

Add Name servers to your domain registrar

Now open your domain registrar, our is onlydomains.com, in your domain change the Name Servers details like below and delegate to your AWS nameservers.

Domain name server change for Opencart URL

After some time go to your domain, for us, it took around 5min for DNS propagation, as we use dpsignadvertising.com for the domain so when we visit the dpsignadvertising.com, visit your URL and you will see the first page of the Opencart installation of the License agreement, click the “Continue” button.

In step 2, pre-installation steps, we see all green except the config files:

Opencart Pre Installation steps

So, we need to create the config.php files. You can use the following commands to change the config-dist.php to config.php

sudo mv config-dist.php config.php
sudo mv admin/config-dist.php admin/config.php 

Or, you can simply create the config.php files with the touch command:

sudo touch config.php admin/config.php

Now, change the ownership of config.php and admin/config.php

sudo chown daemon:daemon config.php admin/config.php

After the changes above, you can refresh the 2nd step of installation and click “Continue”. We reached the third step, where we need to enter the database and administration details.

Create a database, database user, and grant access

Let’s close your opened console command terminal and reconnect by clicking the “Connect using SSH” button so that you can open the new console command terminal. Then, run the command to get the root password.

cat bitnami_application_password
Get root password of Lightsail

The root password for us is bhV7CNgnVqBQ

Now, let’s run the following command to create the new database

mysql -u root -p

Then enter the above password. Then you entered it into the MySQL console.

Mysql Console

Let’s create a database, we are naming it “webocreationdb_2021”

CREATE DATABASE webocreationdb_2021;

Let’s create user “webocreationu12” with password ‘webocreation#123#dppass’ by running the command below:

CREATE USER 'webocreationu12'@'localhost' IDENTIFIED BY 'webocreation#123#dppass';

Let’s grant access to all for the user “webocreationu12” by running the command below:

GRANT ALL PRIVILEGES ON * . * TO 'webocreationu12'@'localhost';

Now, you can exit the database by typing the command exit;.

exit;

With all these, we are set for our database configuration.

  • DB Driver: Select MySQLi
  • Hostname: localhost
  • Username: webocreationu12
  • Password: webocreation#123#dppass
  • Database: webocreationdb_2021
  • Port: 3306
  • Prefix: oc_ or any as you need.
Database and Administration Configuration

You can enter the username and password for the administration

  • Username: admin (any)
  • Password: admin@2021 (any)
  • E-mail: info@webocreation.com (any)

Once, you entered all the details then click “Continue”.

In this 3rd step, you may see the blank page. So let’s debug the error. For that, let’s run the following command:

cd /opt/bitnami/apache2/htdocs/
sudo nano install/index.php

Then, in install/index.php, add the following lines of code.

ini_set('display_errors', 1);
ini_set('display_startup_errors', 1);
error_reporting(E_ALL);
Error Reporting PHP

After adding the code, exit the nano by clicking Ctrl + O and then Ctrl + X. After this let’s refresh step 3 http://dpsignadvertising.com/install/index.php?route=install/step_3, then you will see error 2. Let’s fix error 2.

 sudo nano install/cli_install.php

Then find the code $db->query(“SET @@session.sql_mode = ‘MYSQL40′”); and change to following:

$db->query("SET @@session.sql_mode = ''");

After the change, click Ctrl+O and Ctrl+X to exit the nano.

Similarly, do the same for install/model/install/install.php

sudo nano  install/model/install/install.php

Then find the code $db->query(“SET @@session.sql_mode = ‘MYSQL40′”); and change to following:

$db->query("SET @@session.sql_mode = ''");

After the change, click Ctrl+O and Ctrl+X to exit the nano.

Now, go and refresh the URL http://dpsignadvertising.com/install/index.php?route=install/step_3 and your Opencart installation is completed.

Installation CompleteOpencart

Now, let’s delete the install folder and other files and folders which are not needed.

sudo rm -rf install
sudo rm -rf backup
sudo rm opencart-3.0.3.6.zip 

With this Opencart installed, now let’s install the SSL certificate and implement the SEO URL for Opencart.

Install the free Let’s Encrypt Certificate

Install Certbot on your Lightsail instance by running the following commands:

sudo apt-get install software-properties-common -y
sudo apt-add-repository ppa:certbot/certbot -y
sudo apt-get update -y
sudo apt-get install certbot -y

Request a Let’s Encrypt SSL wildcard certificate by running the following commands, don’t forget to replace your domain where we use dpsignadvertising.com

DOMAIN=dpsignadvertising.com
WILDCARD=*.$DOMAIN
sudo certbot -d $DOMAIN -d $WILDCARD --manual --preferred-challenges dns certonly
SSL Certificate Opencart

Before entering the Continue, you need to add the TXT record in the “Add record”. So, go to Lightsail dashboard >> Networking tab >> Click the DNS Zones for dpsignadvertising.com >> Click to Add record >> Select the TXT record >> in the Subdomain adds _acme-challenge >> in the “Responds with” add the value shown in console, ours is “XL1S8jJ9gNTUU1M7QxDBWv6_m5lC1Lf2YTE_I7iTnH4” and save it by clicking the green checkmark.

TXT record for acme challenge for SSL

Please wait for some time so that it propagates, after around 10 mins we click Continue in the Console.

Sometimes, it asks to add multiple TXT records. This must be set up in addition to the previous challenges; do not remove, replace, or undo the previous challenge tasks yet. Note that you might be asked to create multiple distinct TXT records with the same name. This is permitted by DNS standards.

Create links to the Let’s Encrypt certificate files in the Apache server directory by running the following commands:

sudo /opt/bitnami/ctlscript.sh stop
sudo mv /opt/bitnami/apache/conf/bitnami/certs/server.crt /opt/bitnami/apache/conf/bitnami/certs/server.crt.old
sudo mv /opt/bitnami/apache/conf/bitnami/certs/server.key /opt/bitnami/apache/conf/bitnami/certs/server.key.old
sudo ln -s /etc/letsencrypt/live/$DOMAIN/privkey.pem /opt/bitnami/apache/conf/bitnami/certs/server.key
sudo ln -s /etc/letsencrypt/live/$DOMAIN/fullchain.pem /opt/bitnami/apache/conf/bitnami/certs/server.crt
sudo /opt/bitnami/ctlscript.sh start

Configure HTTP to HTTPS redirection for your web application by running the following commands:

sudo vim /opt/bitnami/apache2/conf/bitnami/bitnami.conf

Add the following lines of code:

https redirect
RewriteEngine On
RewriteCond %{HTTPS} !=on
RewriteRule ^/(.*) https://%{SERVER_NAME}/$1 [R,L]

After adding the code click the ESC key, and then enter:wq to save your changes, and quit Vim. Then restart the LAMP stack

sudo /opt/bitnami/ctlscript.sh restart

With these changes your SSL certificate is ready. Now you need to change a setting in Opencart admin and change the URL in the config.php and admin/config.php

cd /opt/bitnami/apache2/htdocs
sudo nano config.php

Change the define(‘HTTPS_SERVER’, ‘http://dpsignadvertising.com/’); to add https://

define('HTTPS_SERVER', 'https://dpsignadvertising.com/');

Exit it by pressing Ctrl + O to save and then enter, after that Ctrl + X to exit

Similarly, open admin/config.php and change the following to HTTPS://

// HTTPS
define('HTTPS_SERVER', 'https://dpsignadvertising.com/admin/');
define('HTTPS_CATALOG', 'https://dpsignadvertising.com/');

Exit it by pressing Ctrl + O to save and then enter, after that Ctrl + X to exit.

Now go to https://dpsignadvertising.com/admin and System >> Settings >> Edit the store >> go to the Server tab >> in the security section select Yes for “Use SSL”. Then click Save.

SSL setting Opencart

With these steps, your SSL is activated for your domain.

Rename .htaccess.txt to .htaccess

Pull the .htaccess.txt of the Opencart and rename it to .htaccess

sudo wget https://raw.githubusercontent.com/opencart/opencart/master/upload/.htaccess.txt
sudo mv .htaccess.txt .htaccess

Read more about SEO friendly URL of Opencart

Activate the SEO URL

Once the .htaccess.txt is renamed to .htaccess, then we can activate the SEO URL at the admin. Go to admin >> System >> Settings >> Edit the Store >> Server tab >> Select Yes for “Use SEO URL”.

SEO URL Opencart

Read more for some best practices of Opencart SEO.

How to set up FileZilla SFTP in AWS Lightsail to transfer files?

In the Protocol field, you need to select SFTP – SSH File Transfer Protocol. The Host is your public IP. In Logon Type, you need to select the Key file. In the User field, you need to type bitnami. Finally in the Key file field, add the public key (where can you find the public key).

SFTP SSH setting for AWS

Then, click Connect button. You will get a list of folders, your code will be at htdocs.

SFTP AWS setup

PHPMyadmin access

Download the Lightsail SSH public key and change its permission to 0644 and make a tunnel to connect to PHPmyadmin. First, run the following command. Change the path of the key as per yours.

sudo chmod 0644 '/Applications/MAMP/htdocs/webocreation-bk/LightsailDefaultKey-us-east-1.pem'
sudo ssh -N -L 8888:127.0.0.1:80 -i /Applications/MAMP/htdocs/webocreation-bk/LightsailDefaultKey-us-east-1.pem bitnami@3.238.31.110

Then, go to http://127.0.0.1:8888/phpmyadmin/ and you will be able to log in to the PHPMyadmin. The username is the root and you can get the password by running the following command the first time you logged in:

Where can you find the SSH public key in AWS Lightsail?

To get your SSH public key in AWS Lightsail, go to the top menu “Account“, then click on the SSH Keys tab, where you can see the lists of keys as per your region. Download the key as per your region. (How to find the region key pair of your EC2 instance?)

Find SSH key in AWS

How to find the region key pair of your EC2 instance?

Click on the instance and go to Connect tab, then at the bottom, it shows which key pair is used for this instance.

You configured this instance to use default (us-east-1) key pair.
Find AWS instance key pair

How to upgrade to a higher Lightsail package?

To upgrade your Lightsail plan to a larger instance, take a snapshot and then create a larger instance from the snapshot.

New Instances from Snapshots

Setup CDN Content Distribution in AWS

Go to Lightsail dashboard >> Networking tab >> Click the “Create distribution” button >> Then, in Choose your origin, select your Instance

CDN setup AWS

You can “Best for Dynamic Content” or Custom settings. Change the default cache behavior to cache nothing, then change the “Directory and file overrides” and give a path to the image cache.

Cache Default Behavior

In the Custom domains, first, create the SSL certificates and then enable the custom domains.

Custom Domain for CDN Opencart

You can leave the remaining setting as it is or change it as per your requirement and click the “Create Distribution” button and your CDN is set up.

Then, change A record with the AWS Cloudfront URL by removing the Static IP.

DNS Record changes Opencart. CDN

To check if the Cloudfront is working or not, just inspect the page and in the Network tab of the console, click the image and see the details. In the response, if it is serving via CloudFront URL and see the x-cache: “Hit from Cloudfront”, then CloudFront is serving the images.

Debug CDN Cloudfront Check. Opencart lightsail

Errors:

Error 1: Installation error because of ownership issues

Warning: fopen(/opt/bitnami/apache/htdocs/system/storage/session//sess_bb5cfd84f55cef397e6edd17cb): failed to open stream: Permission denied in /opt/bitnami/apache/htdocs/system/library/session/file.php on line 29Warning: flock() expects parameter 1 to be resource, bool given in /opt/bitnami/apache/htdocs/system/library/session/file.php on line 31Warning: fwrite() expects parameter 1 to be resource, bool given in /opt/bitnami/apache/htdocs/system/library/session/file.php on line 33Warning: fflush() expects parameter 1 to be resource, bool given in /opt/bitnami/apache/htdocs/system/library/session/file.php on line 35Warning: flock() expects parameter 1 to be resource, bool given in /opt/bitnami/apache/htdocs/system/library/session/file.php on line 37Warning: fclose() expects parameter 1 to be resource, bool given in /opt/bitnami/apache/htdocs/system/library/session/file.php on line 39

Solution Error 1: run command ‘sudo chown daemon:daemon -R .’

Error 2: Fatal error: Uncaught Exception: Error: Variable ‘sql_mode’

Fatal error: Uncaught Exception: Error: Variable 'sql_mode' can't be set to the value of 'MYSQL40'<br />Error No: 1231<br />SET @@session.sql_mode = 'MYSQL40' in /opt/bitnami/apache/htdocs/system/library/db/mysqli.php:40 Stack trace: #0 /opt/bitnami/apache/htdocs/system/library/db.php(45): DB\MySQLi->query() #1 /opt/bitnami/apache/htdocs/install/model/install/install.php(35): DB->query() #2 /opt/bitnami/apache/htdocs/system/engine/loader.php(248): ModelInstallInstall->database() #3 /opt/bitnami/apache/htdocs/system/engine/proxy.php(47): Loader->{closure}() #4 /opt/bitnami/apache/htdocs/install/controller/install/step_3.php(11): Proxy->__call() #5 /opt/bitnami/apache/htdocs/system/engine/action.php(79): ControllerInstallStep3->index() #6 /opt/bitnami/apache/htdocs/system/engine/router.php(67): Action->execute() #7 /opt/bitnami/apache/htdocs/system/engine/router.php(56): Router->execute() #8 /opt/bitnami/apache/htdocs/system/framework.php(165): Router->dispatch() #9 /opt/bitnami/apache/htdocs/system/startup.php(104): requir in /opt/bitnami/apache/htdocs/system/library/db/mysqli.php on line 40

Solution Error 2: Remove the MYSQL40. Find the code $db->query(“SET @@session.sql_mode = ‘MYSQL40′”); and remove the MYSQL40 so that the code looks like $db->query(“SET @@session.sql_mode = ””);

Error 3: AWS LightSail 500 Internal Server Error

Internal Server Error
The server encountered an internal error or misconfiguration and was unable to complete your request.
Please contact the server administrator at you@example.com to inform them of the time this error occurred, and the actions you performed just before this error.
More information about this error may be available in the server error log.

Solution Error 3: check if the .htaccess is there and rename it to a different till you fix the .htaccess file

Error 4: WARNING: UNPROTECTED PRIVATE KEY FILE!

@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
@         WARNING: UNPROTECTED PRIVATE KEY FILE!          @
@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
Permissions 0644 for '/Applications/MAMP/htdocs/webocreation-bk/LightsailDefaultKey-us-east-1.pem' are too open.
It is required that your private key files are NOT accessible by others.
This private key will be ignored.
Load key "/Applications/MAMP/htdocs/webocreation-bk/LightsailDefaultKey-us-east-1.pem": bad permissions
bitnami@3.238.31.110: Permission denied (publickey).

Solution Error 4: Give permission to the key file of 0644 by running “chmod 0644 pathofkeyfile

Error 5: Error while generating the SSL certificate

Failed authorization procedure. dpsignadvertising.com (dns-01): urn:ietf:params:acme:error:unauthorized :: The client lacks sufficient authorization :: Incorrect TXT record "oujxGkfDXUloV5IUO3__gNQA47b1wePnF4rvUcQWclM" found at _acme-challenge.dpsignadvertising.com

Solution Error 5: Check the TXT record and wait till it propagates.

Error 6: Class ‘Scssc’ not found

Fatal error: Uncaught Error: Class 'Scssc' not found in /opt/bitnami/apache/htdocs/admin/controller/startup/sass.php:9 Stack trace: #0 /opt/bitnami/apache/htdocs/system/engine/action.php(79): ControllerStartupSass->index() #1 /opt/bitnami/apache/htdocs/system/engine/router.php(67): Action->execute() #2 /opt/bitnami/apache/htdocs/system/engine/router.php(46): Router->execute() #3 /opt/bitnami/apache/htdocs/system/framework.php(165): Router->dispatch() #4 /opt/bitnami/apache/htdocs/system/startup.php(104): require_once('/opt/bitnami/ap...') #5 /opt/bitnami/apache/htdocs/admin/index.php(26): start() #6 {main} thrown in /opt/bitnami/apache/htdocs/admin/controller/startup/sass.php on line 9

Solution Error 6: Check the vendor folder and upload the right Opencart version vendor folder.

Error 7: This site can’t be reached

This site can’t be reached 
dpsignadvertising.com’s server IP address could not be found.
Try:
Checking the connection
Checking the proxy, firewall, and DNS configuration
ERR_NAME_NOT_RESOLVED

Solution Error 7: Either you just make DNS changes, so better to wait up to 1-2 hours. Or the IP address given is not correct.

Error 8: mysqli::__construct(): (HY000/2002): Connection refused

Warning: mysqli::__construct(): (HY000/2002): Connection refused in /opt/bitnami/apache/htdocs/system/library/db/mysqli.php on line 7Warning: DB\MySQLi::__construct(): Couldn't fetch mysqli in /opt/bitnami/apache/htdocs/system/library/db/mysqli.php on line 10Warning: DB\MySQLi::__construct(): Couldn't fetch mysqli in /opt/bitnami/apache/htdocs/system/library/db/mysqli.php on line 10
Fatal error: Uncaught Exception: Error: <br />Error No: in /opt/bitnami/apache/htdocs/system/library/db/mysqli.php:10 Stack trace: #0 /opt/bitnami/apache/htdocs/storage12/modification/system/library/db.php(35): DB\MySQLi->__construct() #1 /opt/bitnami/apache/htdocs/system/framework.php(80): DB->__construct() #2 /opt/bitnami/apache/htdocs/system/startup.php(104): require_once('/opt/bitnami/ap...') #3 /opt/bitnami/apache/htdocs/index.php(31): start() #4 {main} thrown in /opt/bitnami/apache/htdocs/system/library/db/mysqli.php on line 10

Solution Error 8: Make sure your database server is not down.

In this way, you can set up the Opencart in AWS Lightsail. You can see how to set up Opencart in google cloud. Hope you liked this opencart tutorial, please subscribe to our YouTube Channel for Opencart video tutorials. You can also find us on Twitter and Facebook.

https://lightsail.aws.amazon.com/ls/docs/en_us/articles/lightsail-how-to-create-instance-from-snapshot

https://lightsail.aws.amazon.com/ls/docs/en_us/articles/amazon-lightsail-using-lets-encrypt-certificates-with-lamp

Merge OpenCart Categories Easily with the Category Merger Extension

Managing product categories in OpenCart can get messy, especially as your catalog grows. Whether you’re consolidating overlapping categories or cleaning up duplicates, manually reassigning products and subcategories can be time-consuming and error-prone.

The Category Merger extension for OpenCart makes it easy to merge two categories into one, moving all products and subcategories cleanly, while deleting the source category and updating all related data.

🔧 Key Features

  • Merge Two Categories: Seamlessly merge one category into another.
  • 📦 Move Products Automatically: All products from the source category are reassigned to the target category.
  • 🌿 Handle Child Categories: Subcategories of the source become subcategories of the target category.
  • 🧹 Clean Database References: Removes all traces of the source category in the database.
  • 🖱️ Simple UI: Admin-friendly interface with intuitive selection and confirmation prompts.

📥 Installation Guide

Installing the Category Merger extension is quick and easy:

  1. Upload the contents of the upload folder to your OpenCart root directory.
  2. Log in to your OpenCart admin dashboard.
  3. Go to ExtensionsExtensions.
  4. Select Modules as the extension type.
  5. Locate Category Merger and click Install.

🛠️ How to Use

Once installed, follow these steps to merge categories:

  1. Navigate to ExtensionsExtensionsModulesCategory Merger in the admin panel.
  2. Choose the source category you want to merge (this will be deleted).
  3. Choose the target category that will remain.
  4. Click Merge Categories.
  5. Confirm the action when prompted.
Opencart category merger extension module

That’s it! All products and child categories will now belong to the target category, and the source category will be removed.

⚠️ Important Notes

  • 🔄 Irreversible Action: Merging categories is permanent — back up your database before proceeding.
  • 🗑️ Source Category is Deleted: Once merged, the source category and its ID will be removed.
  • 🔗 Avoid Duplicates: If a product is assigned to both source and target categories, it will only remain in the target.
  • 👨‍👩‍👧 Child Categories Reassigned: Subcategories are preserved and moved under the new parent.

🔄 Compatibility

This extension is fully compatible with OpenCart 3.x versions.

🆘 Support

Have questions or need help? Please contact the extension developer for support, customization, or additional functionality.

📈 Why Use Category Merger?

As your store evolves, merging categories helps:

  • Reduce clutter in your product catalog
  • Simplify navigation for customers
  • Improve SEO by consolidating duplicate or similar categories
  • Save time compared to manual reassignment

With the Category Merger Extension, you can streamline your OpenCart catalog with just a few clicks. Whether you’re cleaning up or reorganizing, this tool ensures a clean, efficient, and accurate merge process.

Import Product Reviews in Bulk with CSV – OpenCart Extension Spotlight

Managing product reviews in your OpenCart store just got easier. Whether you’re launching a new site, migrating from another platform, or handling large product catalogs, manual entry of product reviews can be time-consuming and error-prone. That’s where our new OpenCart extension — “CSV Review as per Product Model Import” — comes in.

This extension allows store owners to upload multiple product reviews via a single CSV file, mapped directly to products using their model codes. It’s fast, scalable, and perfect for streamlining your review management process.

🔧 Installation Steps

  1. Download the extension ZIP file.
  2. Log in to your OpenCart Admin Panel.
  3. Navigate to ExtensionsInstaller.
  4. Upload the ZIP file of the extension.
  5. Once uploaded, go to ExtensionsModules.
  6. Look for “CSV Review Import” and click Install.
  7. After installation, click Edit to access the module.
CSV import reviews opencart

📥 How to Import CSV Reviews

  1. Prepare your CSV file as per the format above.
  2. Go to ExtensionsModulesCSV Review Import.
  3. Click “Browse” or “Choose File” and select your CSV.
  4. Click “Import”.
  5. You’ll see a success message once the reviews are added.

Pro tip: Make sure product models in your CSV exactly match those in your OpenCart catalog. Otherwise, reviews won’t be linked.

🔍 What is the “CSV Review as per Product Model Import” Extension?

This extension provides a user-friendly interface to import customer reviews for your OpenCart products in bulk. Instead of manually adding each review one at a time, you simply prepare a CSV file, upload it, and let the extension handle the rest.

It matches reviews to products based on the product’s model code, ensuring accurate data mapping even across large inventories.

🧾 CSV Format Requirements

To ensure compatibility, your CSV file must include the following required columns:

ColumnDescription
product_modelThe model code of the product (must match an existing product)
authorThe name of the reviewer
textThe review content
date_addedDate the review was created (Format: YYYY-MM-DD HH:MM:SS)
ratingA numerical rating (1 to 5)
statusReview status (1 = enabled, 0 = disabled)

✅ Example:

product_model,author,text,rating,date_added,status
ABC123,John Doe,Great product!,5,2023-01-15 10:30:00,1
XYZ456,Jane Smith,Could be better,3,2023-01-16 11:45:00,1

⚙️ Key Features

  • Bulk review import via CSV
  • Matches products using model codes
  • Supports custom review dates and status flags
  • Compatible with OpenCart 3.x and 4.x
  • Easy-to-use interface for uploading and mapping CSV files

💡 Use Cases

  • 🛠️ Migrate from another eCommerce platform and bring customer reviews with you.
  • 🚀 Populate reviews in new stores quickly during development or testing.
  • 📈 Import curated or syndicated reviews from trusted sources or marketing tools.
  • 🕒 Save time for store admins managing high-volume product catalogs.

🛒 Who Should Use This?

This extension is perfect for:

  • E-commerce developers building or migrating OpenCart stores
  • Store owners managing hundreds of products
  • Agencies maintaining multiple OpenCart installations
  • Merchants working with dropshipping or affiliate products

🎯 Final Thoughts

Product reviews play a vital role in influencing purchase decisions. Adding them quickly and accurately shouldn’t be a bottleneck. With the CSV Review as per the Product Model Import extension for OpenCart, you get a reliable, scalable solution to manage customer feedback with ease.

Building Content That Answers Real Questions: A Modern Approach

Understanding User Intent and Search Engine Evolution

Search engines are smarter than ever. They now prioritize content that truly helps users instead of relying on outdated tactics like keyword stuffing. This means focusing on what people want to know, not just sprinkling keywords onto a page.

Advances in AI-driven algorithms, such as semantic search and Google’s BERT update, have reshaped how search engines understand queries. These tools now assess context and meaning, making pairing users with relevant information easier. The focus has shifted from the what—specific phrases users type—to the why—the underlying reason for their searches.

For example, someone searching for “how to fix a leaky faucet” isn’t just entering keywords—they’re seeking practical, step-by-step advice. Content that aligns with these needs has a better chance of ranking well and being useful.

Matching Content to Search Intent Categories

Each search query falls into a specific intent category. By identifying this intent, you can tailor your content to give users exactly what they need. Here’s a breakdown of common search intents and how to align your content:

Informational Intent

  • What it is: Users want to learn about a topic.
  • Examples: “How does solar energy work?”, “What are the benefits of meditation?”
  • Content Approach: Create detailed guides, explainer articles, or FAQs. For example, a headline like “The Basics of Solar Energy Explained Simply” signals clear, helpful content.

Navigational Intent

  • What it is: Users are looking for a specific brand, website, or resource.
  • Examples: “Facebook login,” “YouTube tutorials,” “NY Times homepage.”
  • Content Approach: Ensure your website is optimized for branded terms and has clear landing pages to guide users quickly to their goal.

Transactional/Commercial Intent

  • What it is: Users are ready to take action (make a purchase, download, sign up).
  • Examples: “Buy noise-canceling headphones,” “Cheap flights to NYC.”
  • Content Approach: Use product reviews, comparisons, and CTAs (calls-to-action) to guide purchasing decisions. Content like “Top 5 Affordable Noise-Canceling Headphones in 2023” works well.

Investigative Intent

  • What it is: Users are comparing products, services, or researching before purchasing.
  • Examples: “Best laptops for video editing,” “Tesla Model 3 vs. Model Y.”
  • Content Approach: Include in-depth comparisons, pros-and-cons lists, or expert reviews. Make the information easy to scan with tables or bullet points.

Content mismatching user intent can frustrate visitors, increasing bounce rates and losing conversions. Businesses that succeed, like those using St George SEO, often merge intent analysis with local and industry-specific knowledge to make their content more useful and relevant.

Keyword Research with Intent at the Core

Effective keyword research goes beyond volume and competitiveness. It’s about uncovering the why behind every query. Here are some tools and strategies to pinpoint intent-driven keywords:

  • AnswerThePublic: Discover commonly asked questions tied to keywords.
  • Competitor Gap Analysis: Identify content gaps by examining competitors’ rankings. Use tools like SEMrush or Ahrefs to spot opportunities.

Look for Long-Tail Keywords

Phrases like “how to save money on groceries in winter” reveal highly specific user needs. Long-tail keywords often hint at informational or investigative intent and attract more qualified traffic.

Context Matters

Never assume intent without considering context. For example, “best restaurants” could mean affordable options to one user or luxury dining to another. Looking at location and session cues, like time of day or device type, can help refine this understanding.

Creating Content That Builds Trust, Not Just Traffic

Driving clicks is one thing; keeping users engaged is another. Thoughtful content builds authority and trust by genuinely answering questions.

  • Cite Credible Sources: Back up claims with links to well-known websites, studies, or expert opinions.
  • Use Step-by-Step Guides: Detailed instructions help users take action confidently for how-to topics.
  • Address Counterarguments: Acknowledge alternative viewpoints to show thorough research.

Improve Readability

Make your text easy to consume:

  • Write short paragraphs (2-4 lines).
  • Use headings and subheadings to organize sections.
  • Avoid technical jargon unless necessary (and explain it when used).

Example Formats That Engage Users

  • FAQ Sections: Anticipate and answer the most common questions.
  • Comparison Tables: These simplify decisions by laying out details side-by-side.

Adding Value Beyond the Search Box

Once users click on your content, value-added features can enhance their experience and encourage further engagement.

  • Internal Linking: Guide users to related content on your site. It increases session duration and helps visitors find more useful material.
  • Multimedia Enhancements: Use videos, infographics, or interactive tools to break up text and improve understanding.
  • Interactive Features: Calculators, quizzes, or product finders can make the experience more personalized and memorable.

Refining Through User Behavior

Analyze post-visit actions, such as:

  • Heatmaps: Identify which page elements users focus on.
  • Session Recordings: Observe how visitors interact with your site.

Update based on user activity. For example, if visitors click a button that doesn’t lead to anything useful, adjust the link or text for clarity. Keeping content evergreen—refreshing it with updated statistics or examples—ensures it remains valuable over time.

Practical Steps for Ongoing Success

To create content that continuously meets user needs, follow these core practices:

  1. Perform quarterly intent audits to check if content matches user goals.
  2. Regularly A/B test headlines, meta descriptions, and CTAs for better conversions.
  3. Monitor new opportunities to appear in featured snippets or answer boxes.
  4. Use analytics to identify underperforming pages, then refine their structure or content.

Professionals often combine nuanced intent analysis with technical know-how to create sustainable strategies that adapt to search engine updates and user behavior.

By staying proactive, content creators can position themselves for future success. The next wave of search will reward those who answer real questions at the heart of their strategy. Keep focusing on value, and results will follow.

September Holiday E-Commerce Marketing Calendar & Campaign Ideas (2025 Edition)

September may not be as saturated with holidays as December or November, but it offers unique opportunities for e-commerce businesses to connect with their audience, drive engagement, and boost sales. From seasonal changes to meaningful awareness days, this month is ideal for thoughtful and creative campaigns.

In this post, we’ll break down key September holidays, their relevance to online retailers, and actionable marketing ideas you can implement.

Why September Matters for E-Commerce

  • Back-to-school season: Families and students are shopping for school supplies, tech gadgets, fashion, and home goods.
  • Seasonal shift: As summer ends and fall begins, shoppers are preparing for cooler weather, holidays, and cozy vibes.
  • Early holiday prep: Smart shoppers start browsing early for Halloween and even early Black Friday deals.

📅 Key September Holidays for E-Commerce (2025)

DateHolidayTheme IdeaCampaign Suggestion
Sept 2Labor Day (USA)Celebrate workersOffer sitewide sales or BOGO promotions
Sept 8International Literacy DayEmpower with readingPromote books, learning tools, or online courses
Sept 13Positive Thinking DayUplift your customersLaunch positive affirmation merchandise or content
Sept 16National Working Parents DayFamily and career balancePromote family-friendly products, bundles
Sept 21International Day of PeaceGlobal harmonyHighlight eco-conscious or fair-trade collections
Sept 22First Day of Fall (Autumnal Equinox)Seasonal refreshLaunch new fall collections, promote cozy essentials
Sept 29National Coffee DayCoffee cultureOffer coffee-related products or partner with cafés

🍁 September Marketing Ideas by Theme

1. Back-to-School Promotions

  • Offer discounts on backpacks, tech, and clothing.
  • Create a gift guide for college students and parents.

2. Fall Preview Campaign

  • Tease your upcoming fall collection.
  • Launch a “Goodbye Summer, Hello Fall” sale.

3. Labor Day Weekend Sales

  • Market it as your “last big summer sale.”
  • Use urgency: “48-hour Labor Day Flash Sale!”

4. Storytelling Campaigns

  • Share customer or employee stories around peace, learning, or positivity.
  • Feature UGC (user-generated content) that aligns with each holiday theme.

5. Seasonal Product Bundles

  • Curate fall-themed product bundles (e.g., scented candles, hoodies, mugs).
  • Offer limited-time packaging or exclusive fall prints.

📣 Social Media Content Ideas

  • Polls & Quizzes around fall favorites
  • Behind the scenes of your new fall product line
  • Countdowns to Labor Day or Autumn
  • Hashtag campaigns like #FallRefresh or #PeacefulSeptember

Final Thoughts

While September might feel like a slow retail month, it’s actually a golden opportunity to set the tone for Q4. With thoughtful campaigns that align with awareness days and seasonal shifts, you can build stronger relationships with your audience and drive consistent sales.

Start planning early, align your messaging with your audience’s mindset, and don’t forget to test what works best—your September can be a quiet powerhouse.

Top August Holidays and Their Usefulness for E-commerce Marketing

August may not have the year-end shopping frenzy. Still, it’s packed with themed holidays and observances that present golden opportunities for e-commerce businesses to engage customers, promote products, and boost conversions. Whether you’re selling school supplies, wellness products, or personalized gifts, this month offers a rich marketing calendar to align your promotions with national sentiments and consumer trends.

Why August Matters in E-commerce

While August marks the tail end of summer in many regions, it’s also the gateway to back-to-school season—a huge retail moment. According to the National Retail Federation, U.S. back-to-school spending reached over $110 billion in 2023, and this trend is expected to grow year after year. In addition, themed days like International Dog Day or National Wellness Month offer creative hooks for niche marketing campaigns.

Let’s explore the top holidays and how online retailers can leverage them effectively.

Key August Holidays for E-commerce

DateHolidayE-commerce Opportunity
August 1National Girlfriends DayPromote gift boxes, jewelry, skincare, and custom cards. Great for upselling and gift bundles.
First Friday of AugustInternational Beer DayRun discounts on drinkware, bar accessories, or beer subscription boxes. Host virtual happy hours.
August 8International Cat DayPet stores can feature cat-themed products, toys, and donation campaigns. Leverage user-generated content.
August 9Book Lovers DayIdeal for selling books, journals, and reading accessories. Promote author events or themed bundles.
August 15National Relaxation DayWellness brands can offer deals on aromatherapy, self-care kits, and yoga gear. Promote stress-relief content.
August 16National Tell a Joke DayEngage customers with lighthearted humor. Create viral meme contests or funny product descriptions.
August 19World Photography DayGreat for promoting cameras, accessories, photo prints, and digital courses. Launch a photo contest.
August 26International Dog DayPerfect for pet shops to highlight dog products, run giveaways, and collaborate with pet influencers.
All MonthBack-to-School SeasonApparel, electronics, stationary, backpacks, and home learning tools are in high demand. Launch BTS landing pages and limited-time offers.

Strategic Benefits for E-commerce Retailers

1. Niche Targeting

August holidays cover diverse interests—pets, books, wellness, and humor—allowing stores to engage segmented audiences with hyper-targeted content and promotions.

2. Content Marketing Fuel

Use these holidays to create themed blog posts, product collections, or social media challenges. For example, a post titled “Top 10 Relaxation Essentials for National Relaxation Day” can drive both traffic and conversions.

3. Social Media Engagement

Holidays like International Cat Day or Tell a Joke Day are highly shareable. Use branded hashtags, reels, and user-generated content to increase visibility and organic reach.

4. Email & SMS Campaigns

Build campaigns that align with each observance. Subject lines like “Unwind Today — It’s National Relaxation Day 🌿” or “Your Dog Deserves This Treat 🐶” create urgency and personalization.

5. Product Bundling and Upselling

Create limited-time holiday bundles such as “Relaxation Kits” or “Pet Lover Packs.” Cross-sell and upsell related items to increase average order value (AOV).

Tips for Maximizing Holiday-Based Campaigns

  • Plan ahead using a marketing calendar with key dates and themes.
  • Personalize offers based on user behavior or product interests.
  • Leverage influencers, especially in pet, wellness, and book niches.
  • Use urgency with countdown timers and “today only” messages.
  • Track performance and A/B test holiday-themed creatives.

Final Thoughts

August may not have traditional “peak” shopping events, but it’s a treasure trove of niche holidays that are perfect for e-commerce engagement. When used strategically, these observances offer memorable moments to connect with your audience and drive sales before the Q4 rush kicks in.

By aligning your store’s promotions with these holidays, you can stay top-of-mind, increase customer loyalty, and keep your revenue flowing through the summer slowdown.

ReflectionClass usage: Get all properties or methods of a Class in PHP

ReflectionClass class in PHP is a way to inspect a class and get all information of the class like what is its name, what are its properties, what are its methods, attributes, constants, even doc comments, interfaces, modifiers, namespaces, parent class, static properties, trait, check if the class is abstract or interfaces, check if iterable, etc. So today we use a simple example class and get all properties of that class.

Let’s create a class called image.php which contains $image and $height properties and multiple methods which contain the following code:

<?php

class Image
{
    public int $width;
    public int $height;

    /**
     * Constructor
     *
     * @param string $file
     *
     */
    public function __construct(string $file)
    {
        if (!extension_loaded('gd')) {
            exit('Error: PHP GD is not installed!');
        }
        if (is_file($file)) {
            $this->file = $file;
            $info = getimagesize($file);
            $this->width = $info[0];
            $this->height = $info[1];
            $this->bits = isset($info['bits']) ? $info['bits'] : '';
            $this->mime = isset($info['mime']) ? $info['mime'] : '';

            if ($this->mime == 'image/gif') {
                $this->image = imagecreatefromgif($file);
            } elseif ($this->mime == 'image/png') {
                $this->image = imagecreatefrompng($file);
            } elseif ($this->mime == 'image/jpeg') {
                $this->image = imagecreatefromjpeg($file);
            } elseif ($this->mime == 'image/webp') {
                $this->image = imagecreatefromwebp($file);
            }
        } else {
            throw new \Exception('Error: Could not load image ' . $file . '!');
        }
    }

    /**
     *
     *
     * @return    int
     */
    public function getWidth(): int
    {
        return $this->width;
    }

    /**
     *
     *
     * @return    int
     */
    public function getHeight(): int
    {
        return $this->height;
    }
}

Get all properties names of a Class in PHP

Now let’s create another index.php and add the following code:

<?php

require "Image.php";

$image ="webocreation.png";
$image = new Image($image);

$ReflectionClass = new \ReflectionClass('Image');
$imageproperties = $ReflectionClass->getProperties(\ReflectionProperty::IS_PUBLIC);

echo "<pre>";
print_r($imageproperties);
echo "<pre>";

$imagemethods = $ReflectionClass->getMethods(\ReflectionMethod::IS_PUBLIC);

echo "<pre>";
print_r($imagemethods);
echo "<pre>";

ReflectionProperty::IS_PUBLIC is to get only Public properties and ReflectionMethod::IS_PUBLIC is to get only Public methods.

Once you run the index.php you will see the output below where you can see the public property and public method:

Array
(
    [0] => ReflectionProperty Object
        (
            [name] => width
            [class] => Image
        )

    [1] => ReflectionProperty Object
        (
            [name] => height
            [class] => Image
        )

)

Array
(
    [0] => ReflectionMethod Object
        (
            [name] => __construct
            [class] => Image
        )

    [1] => ReflectionMethod Object
        (
            [name] => getWidth
            [class] => Image
        )

    [2] => ReflectionMethod Object
        (
            [name] => getHeight
            [class] => Image
        )

)

In this way, you can get all the Methods and Properties of a class.

Get all methods names of a Class in PHP

Here is one Livewire Laravel example which shows how the ReflectionClass is used:

https://github.com/livewire/livewire/blob/master/src/ComponentConcerns/HandlesActions.php#L154-L167

protected function methodIsPublicAndNotDefinedOnBaseClass($methodName)
{
    return collect((new \ReflectionClass($this))->getMethods(\ReflectionMethod::IS_PUBLIC))
        ->reject(function ($method) {
            // The "render" method is a special case. This method might be called by event listeners or other ways.
            if ($method === 'render') {
                return false;
            }

            return $method->class === self::class;
        })
        ->pluck('name')
        ->search($methodName) !== false;
}

In this way, ReflectionClass is used to get all properties or methods of a Class in PHP. Please let us know if you have any questions or comments so that we can add extra topics. You can follow us at our Twitter account @rupaknpl, subscribe to our YouTube channel for opencart tutorials, and click to see all PHP development.

July Holiday E-Commerce Marketing Calendar & Social Schedule for Online Retailers

As we move into the heart of summer, July offers countless opportunities for e-commerce brands to connect with customers through timely campaigns, themed product launches, and fun social media content. From patriotic promotions around Independence Day to playful celebrations like World Emoji Day, there’s a lot to work with.

This July 2025 E-Commerce Marketing Calendar will help your online store plan marketing content, increase engagement, and boost sales throughout the month.

Read more: June holidays and May holidays

📅 Key July 2025 Holidays & Campaign Ideas

DateHolidayThemeCampaign Suggestion
July 1International Joke DayHumor & FunLaunch a playful campaign, share funny memes or bloopers
July 4Independence Day (USA)Patriotism & FreedomHost a “Red, White & You” sale, feature U.S.-made products
July 6International Kissing DayRomance & ConnectionOffer couple bundles or “Buy 1, Gift 1” promotions
July 7World Chocolate DaySweet TreatsPartner with chocolate brands or run dessert-themed bundles
July 15Give Something Away DayGenerosity & LoyaltyRun giveaways, freebies, or surprise rewards for purchases
July 17World Emoji DayFun & Modern CommunicationUse emojis in campaigns, launch an emoji-themed product line
July 20Moon DayExploration & ImaginationFeature space/sci-fi themed products or discounts
July 24International Self-Care DayWellness & MindfulnessPromote spa kits, self-care bundles, or meditation apps
July 30International Friendship DayBonds & TogethernessBOGO deals, referral discounts, or a “Tag Your Friend” contest
All JulyNational Ice Cream Month (USA)Summer Treats & IndulgenceRun a weekly ice cream-themed flash sale
All JulySummer Sales SeasonHeat & DealsLaunch your mid-year clearance or site-wide seasonal sale

🗓️ Weekly Social Media Strategy for July

Week 1 (July 1–7)

  • Theme: Humor + Patriotism
  • Post Ideas:
    • July 1: Post a joke poll or a funny customer review
    • July 4: Share behind-the-scenes of your red-white-blue packaging

Week 2 (July 8–14)

  • Theme: Sweetness & Love
  • Post Ideas:
    • Run a “sweetest review” contest for a free product
    • Promote bundles for couples or friends

Week 3 (July 15–21)

  • Theme: Community + Creativity
  • Post Ideas:
    • Giveaway alert with Give Something Away Day
    • Emoji guessing game or quiz for World Emoji Day

Week 4 (July 22–31)

  • Theme: Self-care + Connection
  • Post Ideas:
    • Host a #SelfCareSunday series
    • Share user-generated content of friends using your products

🛒 Quick Campaign Ideas for Online Retailers

  • Flash Sales: Tie a 24-hour sale to quirky holidays (like World Chocolate Day).
  • UGC Contests: Encourage users to share themed content (e.g., emoji makeup looks).
  • Bundles: Create July-specific product bundles like “Summer Essentials” or “Friends Forever Kits.”
  • Referral Bonuses: Use International Friendship Day to drive referrals.
  • Email Campaigns: Send themed newsletters every week tied to the upcoming holiday.

💡 Pro Tips to Maximize July Promotions

  • Use countdown timers on your site for key holiday sales.
  • Collaborate with micro-influencers for themed unboxing or testimonial videos.
  • Leverage hashtags like #July4thSale, #WorldEmojiDay, #SelfCareSunday.
  • Refresh your homepage banner and hero section to match weekly themes.

📌 Final Thoughts

July is a high-energy month filled with opportunities for brands to connect with customers. Whether it’s sharing laughs on International Joke Day or celebrating love on Kissing Day, tailoring your campaigns to these holidays will make your brand feel timely, relevant, and fun.

The Ultimate Marketing Calendar for E-Commerce Stores (June 2025 Edition)

June marks the halfway point of the year—a golden opportunity for e-commerce businesses to evaluate their goals and ramp up marketing efforts before the holiday surge begins. Whether you’re targeting summer shoppers, hosting mid-year sales, or riding the wave of fun, niche holidays, June offers a packed calendar of marketing potential.

In this blog, we’ve compiled a detailed marketing calendar for June 2025, complete with holiday highlights, campaign ideas, and social media inspiration. Use this as your strategic blueprint to drive engagement, conversions, and customer loyalty all month long.

Why Seasonal and Holiday Marketing Matters

Holiday-based marketing is proven to boost visibility, customer engagement, and sales. According to the National Retail Federation, themed promotions tied to national days or seasonal moments lead to higher social interaction and conversion rates.

By aligning your promotions and campaigns with specific holidays, you create relevance, and relevance drives results.

Key E-Commerce Holidays in June 2025

Here’s a day-by-day breakdown of notable holidays and observances that can be used to fuel your June marketing campaigns.

June 1 – Global Day of Parents

Idea: Run a campaign celebrating parents, offering discounts on family-related products.

June 5 – World Environment Day

Idea: Highlight sustainable products or donate a portion of proceeds to an environmental cause.

June 8 – National Best Friends Day

Idea: Offer “Buy One, Gift One” deals. Encourage followers to tag their best friends for giveaways.

June 14 – Flag Day (USA)

Idea: Promote patriotic-themed products or U.S.-made collections.

June 16 – Father’s Day (USA)

Idea: This is a big one! Feature gift guides, flash sales, and last-minute gift delivery options.

June 16 – National Love a Tree Day

Idea: Promote eco-friendly products or plant a tree for every purchase made.

June 18 – International Picnic Day

Idea: Bundle outdoor items or picnic sets for summer outings.

June 20 – Summer Solstice (First Day of Summer)

Idea: Launch your summer product line or a “Hello Summer” promotion.

June 21 – National Selfie Day

Idea: Run a selfie contest where customers show off your products for a chance to win.

June 21 – International Yoga Day

Idea: Promote wellness and fitness-related products with influencer tie-ins.

June 29 – Camera Day

Idea: Feature photo-related gear or apps, or run a UGC (user-generated content) photo contest.

June 30 – Social Media Day

Idea: Encourage user content, shout out loyal followers, or run social-only exclusive promotions.

Weekly Themes & Marketing Ideas

You can also group promotions thematically by week:

  • Week 1: Family & Appreciation Week – Celebrate parents, friendship, and community.
  • Week 2: Eco & Outdoor Week – Focus on sustainability and outdoor summer experiences.
  • Week 3: Father’s Day Week – Push gift ideas, flash sales, and bundles.
  • Week 4: Wellness & Self-Care Week – Promote mindfulness, fitness, and beauty products.

Campaign Channels to Use

Diversify your strategy using the following channels:

  • Email Marketing: Send themed email blasts ahead of each major day.
  • Social Media: Use hashtags like #FathersDay2025, #SummerSolstice, and #BestFriendsDay.
  • Content Marketing: Create blogs, gift guides, or customer spotlight stories tied to the dates.
  • Paid Ads: Run short-term ad campaigns aligned with specific holidays to boost visibility.

Download: June 2025 Social Media & Marketing Calendar

Want a printable version? We’ve created a downloadable June 2025 Marketing Calendar and Social Media Schedule Template you can use for daily planning.

📅 June 2025 E-Commerce Marketing Calendar

DateHolidayTheme IdeaCampaign Suggestion
June 1Global Day of ParentsFamily AppreciationOffer bundle deals or personalized gifts for parents
June 5World Environment DaySustainability & Green LivingPromote eco-friendly products; donate to environmental causes
June 8National Best Friends DayFriendship & SharingRun BOGO deals or a “Tag Your BFF” social contest
June 14Flag Day (USA)Patriotism & Local PrideHighlight U.S.-made products or red-white-blue collections
June 16Father’s Day (USA)Gifts for DadsCreate gift guides; run last-minute promotions or bundles
June 16National Love a Tree DayNature & Eco-Friendly AwarenessOffer “plant-a-tree” with purchase or highlight green products
June 18International Picnic DayOutdoor FunBundle picnic gear or run summer giveaway contests
June 20Summer Solstice (Start of Summer)Sunshine & New Season StartLaunch summer collection; offer “Welcome Summer” flash sales
June 21National Selfie DayUser EngagementHost a selfie contest with branded hashtags
June 21International Yoga DayWellness & MindfulnessPromote yoga gear or run influencer wellness takeovers
June 29Camera DayPhotography & CreativityRun UGC photo contests or promote camera accessories
June 30Social Media DayDigital Community & InfluenceShare user-generated content; run platform-exclusive promos
June (Any)Pride MonthInclusivity & CelebrationHighlight inclusive products, collaborate with LGBTQ+ creators

Final Thoughts

Marketing around key dates doesn’t have to be overwhelming, especially when you plan ahead. With June’s fun mix of national holidays, global observances, and seasonal milestones, your e-commerce store has countless opportunities to boost engagement and revenue.

Stay consistent, stay creative, and watch your store grow this summer.

E-Commerce Holiday Calendar for May: Sales & Marketing Ideas to Boost Revenue

May kicks off the unofficial start of summer in many regions and brings with it a host of unique marketing opportunities for online stores. From globally recognized days to niche observances, May offers a wide variety of e-commerce holiday moments that brands can use to drive conversions, connect with their audience, and clear seasonal inventory.

In this post, we’ll walk through the most important e-commerce holidays in May and offer marketing ideas to help you make the most of each one.

Why May Is a Strategic Month for E-Commerce

Unlike Q4’s intense holiday rush, May presents a lighter yet more flexible sales calendar. It’s a great month to:

  • Launch early summer promotions
  • Target specific customer segments (moms, grads, teachers, etc.)
  • Build brand loyalty ahead of mid-year shopping events (like Father’s Day or Prime Day)
  • Run creative, themed campaigns without heavy competition

Key E-Commerce Holidays in May (2025)

🌌 May 4 – Star Wars Day (“May the Fourth Be With You”)

A fan-driven holiday, this day is perfect for pop culture references and themed products.

Ideas:

  • Star Wars-themed discounts (e.g., “Use the Force15 for 15% off”)
  • Limited edition merchandise or bundles
  • Sci-fi-inspired product descriptions or email headers

🎉 May 5 – Cinco de Mayo

Celebrated in the U.S. and Mexico, this holiday is full of energy, food, and cultural celebration.

Ideas:

  • Run colorful, festive campaigns with themed graphics
  • Promote products for parties, food, or fashion
  • Partner with Hispanic-owned brands or artists

🌷 May 12 – Mother’s Day (U.S.)

One of the biggest gifting holidays of the year.

Ideas:

  • Gift guides by budget or personality type
  • “Last-minute gift” digital download promos or e-gift cards
  • Free shipping countdowns and bundle offers

🌳 May 16 – National Love a Tree Day

Theme: Nature, Sustainability

💡 Campaign Ideas

  • Highlight eco-friendly product lines
  • Plant-a-tree with every order initiative
  • Share behind-the-scenes of your green practices
  • Collaborate with eco-influencers or conservation groups

May 20 – World Bee Day

A rising niche among eco-conscious consumers.

Ideas:

  • Promote sustainable, organic, or bee-friendly products
  • Donate a portion of sales to environmental charities
  • Run educational social content about your eco values

🍷 May 25 – National Wine Day

Theme: Lifestyle, Indulgence

💡 Campaign Ideas

  • Bundle wine accessories for gifting
  • “Sip & Save” one-day discount campaign
  • Collaborate with local vineyards or sommeliers for content
  • Feature lifestyle shots in email and social ads

🇺🇸 May 27 – Memorial Day (U.S.)

Marks the start of summer shopping. Ideal for sitewide sales and clearance.

Ideas:

  • “Start of Summer” mega-sale event
  • Bundle deals or BOGO (Buy One, Get One) offers
  • Flash sales with a patriotic or seasonal twist

😄 May 31 – National Smile Day

Theme: Wellness, Positivity

💡 Campaign Ideas

  • Spotlight testimonials or stories from happy customers
  • Send a “Smile-Worthy Deal” via email
  • Feature feel-good products like comfort wear, self-care kits
  • Invite customers to share something that makes them smile

Other May Holidays & Observances

  • Teacher Appreciation Week (May 5–9): Run discounts on office supplies, planners, or classroom tools.
  • Graduation Season (May–June): Create bundles or gifts for grads (tech, books, dorm essentials).
  • Small Business Week (Early May): Highlight your story, behind-the-scenes content, or offer incentives to support local commerce.
  • National Fitness Month: Offer discounts on health, wellness, or sports products.

Pro Tips for May Campaigns

  • Segment your audience. Personalize campaigns for moms, grads, outdoor lovers, or gift-givers.
  • Leverage email early. Mother’s Day and Memorial Day require prep—use early-bird teasers.
  • Add urgency. Countdown timers, limited-time badges, or exclusive offers work well.
  • Create shareable content. Contests or memes themed around holidays (like May 4th) can go viral.

🔥 Key E-commerce Holidays in May 2025

DateHolidayTheme IdeaCampaign Suggestion
May 4Star Wars DaySci-fi, Fandom, Collectibles“May the Sales Be With You” discounts
May 5Cinco de MayoCelebration, CultureMexican-themed products or recipe bundles
May 12Mother’s DayFamily, Gifting, Self-CareMother’s Day Gift Guide, bundles
May 16National Love a Tree DaySustainability, Eco-Friendly ProductsPromote green packaging or plant-based items
May 20National Rescue Dog DayPet Products, Adoption AwarenessPromote pet accessories or partner with shelters
May 25National Wine DayWine, Beverages, LifestyleWine subscription promotions or pairings
May 27Memorial Day (U.S.)Patriotism, Outdoors, TravelBig Memorial Day sales on summer essentials
May 31National Smile DayPositivity, WellnessCampaign around feel-good or health products

📅 Weekly Social Media Posting Ideas

WeekFocus ThemePost Ideas
May 1–5Star Wars + Cinco de MayoThemed product posts, quizzes, memes
May 6–12Mother’s DayCustomer stories, gift ideas, influencer shoutouts
May 13–19Eco & Pet FocusLove a Tree Day eco-campaign, pet photo contest
May 20–26Wine & Memorial DayWine pairings, backyard BBQ bundles, Memorial Day prep tips
May 27–31Smile CampaignFeel-good testimonials, customer appreciation posts

Final Thoughts

May might not have Black Friday-level buzz, but it’s rich with opportunity. From meaningful celebrations like Mother’s Day to pop culture events like Star Wars Day, May gives your e-commerce business the chance to sell smart, build brand loyalty, and have some fun with your audience.

Internship Report at a Leading Bank: Insights, Learning, and Key Takeaways

Discover the detailed internship experience at a top bank, including hands-on tasks, financial analysis, and key lessons learned. Read this comprehensive report to explore valuable insights into the banking sector and the skills gained during the internship.

Title Page

Internship Report
Name: [Your Name]
Position: Investment Banking Analyst Intern
Institution: BankName
Duration: [Start Date – End Date]
Date of Submission: [Date]

2. Executive Summary

During the summer of 2024, I had the incredible opportunity to intern at BankName as an Investment Banking Analyst Intern in the [specific team, e.g., Mergers & Acquisitions] division. This report provides an in-depth account of my responsibilities, the skills I developed, the challenges I encountered, and the key takeaways from my experience. My role involved working closely with senior analysts to conduct market research, develop financial models, and assist in preparing client presentations. I gained valuable insights into the intricacies of investment banking, improved my analytical and technical skills, and learned the importance of teamwork and communication in a high-stakes environment.

This report aims to document my learning journey, highlighting how the internship has prepared me for future roles in finance and investment banking. It also provides recommendations for future participants to enhance the internship experience.

3. Introduction

BankName, founded in 1869, is one of the world’s leading investment banks, known for its involvement in mergers and acquisitions, securities underwriting, and asset management. The firm operates in a highly competitive environment, providing financial advisory services to a diverse range of clients, including corporations, financial institutions, governments, and individuals.

Interning at BankName is a highly sought-after opportunity, given the firm’s reputation for excellence, its challenging work environment, and the vast learning opportunities it provides. The internship program is designed to offer a hands-on experience that helps interns develop critical skills, gain exposure to the firm’s operations, and understand the complexities of global financial markets.

As an intern in the [specific division], I was excited to contribute to real-world projects and gain practical insights into the field of investment banking. My primary role was to support the team in conducting market research, building financial models, and preparing presentations for client meetings. Throughout the internship, I was able to apply theoretical knowledge from my academic background to practical scenarios, enhancing my understanding of the industry and its demands.

4. Objectives of the Internship

Personal Objectives:

  • To gain hands-on experience in investment banking and understand the day-to-day operations of a leading financial institution.
  • To enhance my financial analysis and modeling skills by working on real-world projects.
  • To learn from experienced professionals and build a network within the industry.
  • To develop a deeper understanding of the financial markets and the factors influencing investment decisions.

Company Objectives:

  • To provide interns with a realistic view of the financial industry and the responsibilities of an analyst.
  • To identify and nurture talent for potential future recruitment into the firm.
  • To leverage the fresh perspectives and analytical skills of interns to support ongoing projects and client engagements.

The internship at BankName was structured to meet these objectives by offering a mix of training sessions, hands-on work assignments, and regular feedback from mentors. The company’s commitment to intern development was evident in the support provided by my supervisors and the resources available for learning and growth.

5. Main Responsibilities and Tasks

My role as an intern in the Investment Banking division involved a variety of tasks that exposed me to different aspects of the business. Below are detailed descriptions of my main responsibilities:

Market Research and Analysis: One of my primary tasks was conducting market research to support ongoing projects. This involved analyzing industry trends, monitoring competitor activities, and assessing market conditions that could impact investment decisions. I utilized various financial databases, including Bloomberg and Thomson Reuters, to gather data on companies, industries, and market movements.

For instance, I was involved in researching the technology sector for a potential M&A deal. My research focused on identifying key market players, evaluating their financial performance, and assessing potential synergies with our client’s business. This task required attention to detail, critical thinking, and the ability to synthesize large amounts of data into concise, actionable insights.

Financial Modeling: Financial modeling was a core component of my internship, allowing me to apply my academic knowledge of finance in a practical setting. I assisted in building models that included Discounted Cash Flow (DCF) analysis, Comparable Company Analysis, and precedent transactions. These models were essential in determining the valuation of companies involved in potential deals.

Financial modeling

One of the most challenging yet rewarding aspects of my internship was working on a DCF model for a client in the healthcare sector. The model required inputs such as revenue projections, cost analysis, and discount rates to estimate the company’s intrinsic value. Through this exercise, I learned the importance of making accurate assumptions and understanding the variables that drive a company’s value. My supervisor provided guidance throughout the process, helping me refine my modeling skills and develop a more sophisticated approach to financial analysis.

Client Presentations and Pitch Books: Preparing materials for client presentations was another significant aspect of my role. I helped create pitch books, which are comprehensive documents that provide clients with strategic recommendations, market analysis, and financial projections. The preparation of these documents involved synthesizing data, creating charts and graphs, and writing narrative sections that explained the analysis.

I was tasked with preparing a section of a pitch book for a potential IPO. My contribution included analyzing the competitive landscape and drafting a market overview. This experience taught me the importance of clarity and precision in communication, as these materials are critical in persuading clients and supporting their decision-making processes.

Team Collaboration and Support: Throughout my internship, I worked closely with other analysts, associates, and senior bankers. Team collaboration was essential, especially during tight deadlines when multiple projects were running simultaneously. I learned to be proactive in seeking feedback, asking questions, and offering support to my colleagues.

One memorable experience was working on a cross-border M&A deal that involved coordinating with teams from different regions. The project required effective communication, as we had to manage time zone differences and ensure that all team members were aligned on key deliverables. This experience highlighted the importance of teamwork, flexibility, and adaptability in a fast-paced environment.

6. Skills Developed

Skills developed

The internship at BankName provided an invaluable opportunity to develop a wide range of skills that are essential in the field of investment banking. Below are the key skills I developed during my time at the firm:

Analytical Skills: The nature of my work required a strong ability to analyze complex data sets and extract meaningful insights. Whether it was evaluating financial statements, conducting market research, or performing valuation analyses, I honed my analytical skills and learned to approach problems with a critical mindset. My ability to assess data and draw accurate conclusions improved significantly, enhancing my overall effectiveness as an analyst.

Technical Proficiency: My technical skills, particularly in financial modeling and data analysis, were significantly enhanced during the internship. I gained advanced proficiency in Microsoft Excel, learning how to build robust financial models that incorporated various valuation techniques. Additionally, I became familiar with Bloomberg Terminal, a powerful tool for market data and analysis, which allowed me to access real-time information and perform detailed financial research.

Communication Skills: Effective communication is a crucial skill in investment banking, where the ability to convey complex information clearly and concisely is essential. Through preparing pitch books, drafting reports, and participating in meetings, I improved my written and verbal communication skills. I learned to tailor my messaging to different audiences, whether it was presenting data to clients or discussing technical details with my team.

Time Management and Multitasking: The fast-paced nature of the internship required me to manage multiple tasks simultaneously and prioritize my work effectively. I often juggled various responsibilities, from completing urgent research assignments to assisting in client presentations. This experience taught me to be organized, set realistic deadlines, and remain focused under pressure.

Problem-Solving and Adaptability: Working in a dynamic environment like BankName meant that challenges were a regular part of the job. I developed problem-solving skills by addressing unexpected issues, such as data discrepancies in financial models or tight turnaround times for client requests. My ability to adapt to changing circumstances improved, allowing me to remain calm and resourceful in demanding situations.

7. Challenges Faced

Time Pressure and Deadlines: One of the biggest challenges I faced was managing the high-pressure environment and tight deadlines that are characteristic of investment banking. Balancing multiple projects with overlapping deadlines was a constant test of my time management skills. To overcome this challenge, I developed a prioritization strategy that involved breaking tasks into smaller, manageable parts and setting daily goals. I also learned to communicate effectively with my supervisors to ensure that expectations were aligned and that I could deliver high-quality work on time.

Technical Learning Curve: Adapting to the technical demands of the internship, particularly in financial modeling, was initially daunting. While I had a theoretical understanding of financial analysis from my academic background, applying these concepts in real-world scenarios required a deeper level of expertise. To address this challenge, I invested time in self-study, attended training sessions provided by the firm, and sought guidance from my mentors. This proactive approach helped me gradually build confidence in my technical abilities.

Complexity of Financial Markets: Navigating the complexity of financial markets and understanding the factors that influence investment decisions were challenging aspects of my internship. The fast-paced nature of the markets meant that conditions could change rapidly, impacting valuations and strategic recommendations. I overcame this challenge by staying informed through daily market updates, reading industry reports, and engaging in discussions with my colleagues. This continuous learning process helped me develop a more nuanced understanding of the market dynamics at play.

Team Dynamics and Communication: Working in a team environment with professionals from diverse backgrounds was both a rewarding and challenging experience. Effective communication was crucial, especially when collaborating on projects that required input from multiple team members. At times, differing perspectives and approaches led to conflicts or misunderstandings. I learned the importance of active listening, open communication, and seeking common ground to ensure that the team worked cohesively toward our shared goals.

8. Key Learnings and Takeaways

Understanding the Investment Banking Process: One of the most valuable aspects of my internship was gaining a comprehensive understanding of the investment banking process, from initial client engagement to deal execution. I learned about the different stages of mergers and acquisitions, the importance of due diligence, and the critical role that financial analysis plays in decision-making. This holistic view of the industry provided me with a solid foundation for my future career aspirations.

Attention to Detail: Attention to detail is crucial in investment banking, where even minor errors can have significant consequences. My internship reinforced the importance of accuracy and thoroughness in every task, whether it was inputting data into a financial model or reviewing the content of a client presentation. I developed a habit of double-checking my work and seeking feedback from colleagues to ensure that I consistently met the firm’s high standards.

The Value of Mentorship and Networking: Building relationships with colleagues and seeking mentorship were key elements of my internship experience. I benefited greatly from the guidance of my supervisors, who provided constructive feedback and shared their expertise. Networking with professionals from different teams also gave me valuable insights into various career paths within the firm. These interactions helped me understand the importance of cultivating a professional network that can support my growth and development.

Resilience and Adaptability: The dynamic nature of investment banking requires resilience and the ability to adapt to rapidly changing circumstances. My internship taught me to embrace challenges as learning opportunities and to remain flexible in the face of uncertainty. Whether it was dealing with last-minute changes to a client presentation or adjusting to new information in a financial model, I learned to approach problems with a positive attitude and a solutions-oriented mindset.

9. Conclusion

My internship at BankName was a transformative experience that provided me with a deep understanding of the financial industry and the skills needed to succeed in investment banking. The opportunity to work on real-world projects, learn from experienced professionals, and contribute to high-stakes financial decisions was invaluable. The lessons I learned during my time at BankName have not only enhanced my technical and analytical skills but have also shaped my professional outlook and career aspirations.

I am grateful for the guidance and support I received from my colleagues, who were instrumental in my development as an intern. The internship has solidified my interest in pursuing a career in investment banking, and I am excited to apply the knowledge and skills I have gained in future roles.

10. Recommendations

Structured Feedback Sessions: To enhance the internship experience, I recommend implementing more structured feedback sessions throughout the program. Regular feedback would help interns understand their performance, identify areas for improvement, and make the most of their learning opportunities.

Expanded Technical Training: Offering additional technical training sessions, particularly on financial modeling and market analysis tools, would help interns build a stronger foundation and reduce the initial learning curve. Providing access to online resources and workshops could further support skill development.

Increased Cross-Team Collaboration: Encouraging more cross-team collaboration would give interns broader exposure to different areas of the firm and allow them to learn from a diverse range of professionals. This could be facilitated through rotational assignments or joint projects that involve multiple teams.

This report captures a comprehensive reflection of my internship experience at BankName, highlighting the skills, challenges, and insights gained throughout my journey.

May the Sales Be With You: Star Wars-Themed E-commerce Campaign Ideas

Every year on May the 4th, fans around the galaxy unite to celebrate the iconic Star Wars franchise. For e-commerce brands, it’s more than just a pop-culture holiday — it’s a golden opportunity to engage audiences, drive sales, and strengthen your brand identity through themed marketing.

Whether you sell apparel, digital products, gadgets, or even handmade crafts, a well-executed Star Wars Day campaign can turn casual browsers into loyal customers. Here’s how to channel the Force into your e-commerce strategy this May the 4th.

🛒 1. Create Limited-Time Galactic Offers

Launch exclusive May the 4th deals that feel as rare as a Kyber crystal. Whether it’s 20% off Star Wars-themed items or “Buy 1, Get 1 Lightsaber Free” (real or metaphorical), the key is to create urgency.

Ideas:

  • “May the 4th Be With Your Wallet” sale banner
  • Time-limited discount codes like FORCE20 or YODA15
  • Mystery box bundles of themed or best-selling products

🎨 2. Design a Star Wars-Themed Landing Page

Transform your site’s homepage into a galaxy far, far away — literally. A themed landing page builds excitement and reinforces your campaign. Use recognizable visuals like hyperspace, droids, or Jedi robes to delight fans.

Tools to use:

  • Canva or Figma for design
  • Page builders like Elementor, Webflow, or Shopify themes

Bonus Tip: Add Easter eggs like animated lightsabers or scrolling star fields for an extra wow factor.

📲 3. Run Galactic Social Media Contests

Harness the power of user-generated content by launching a Star Wars-themed contest or giveaway. This not only expands your reach but also fuels engagement across platforms.

Examples:

  • “Post your best cosplay and tag us to win!”
  • “Caption this Jedi meme for a gift card.”
  • “Which side are you on — Jedi or Sith? Vote and share!”

Use hashtags like #MayThe4th, #StarWarsDay, and your brand-specific tag to boost discoverability.

Read More: Gmail Email promotions with deals and product carousel

🧠 4. Use the Force (of AI)

Use AI tools to personalize product recommendations based on customer behavior during the campaign. This makes your May 4th shoppers feel like you’re reading their mind — Jedi-style.

Examples:

  • Smart recommendations using tools like Clerk.io or Rebuy
  • AI-generated product descriptions for themed items
  • Chatbots themed like droids (e.g., “Ask BB-8”)

💌 5. Send Jedi-Worthy Email Campaigns

Create email flows that capture the hype and urgency of May the 4th. Your subject lines should feel like transmissions from the Resistance:

  • “🚀 The Force Is Strong With These Deals”
  • “Your Jedi Discount Awaits…”
  • “Don’t Let These Offers Go to the Dark Side!”

Use countdown timers, dynamic content, and personalized product picks to drive clicks and conversions.

📦 6. Feature Star Wars-Compatible Products

Even if you don’t sell officially licensed merchandise, you can highlight products that fit the aesthetic. Think:

  • Space-themed tech gadgets
  • Glow-in-the-dark accessories
  • Minimalist prints or toys with sci-fi flair
  • Productivity tools marketed for “Jedi focus”

Use clever copy to make the connection fun and thematic.

🤝 7. Partner With Influencers in the Star Wars Niche

Work with creators who already have the audience you want. Whether they’re TikTok toy reviewers or Instagram cosplayers, partnering with influencers can lend authenticity and help your campaign go viral.

Provide affiliate links or trackable discount codes for a win-win setup.

💬 Final Thoughts: Don’t Just Sell — Celebrate

Star Wars Day is about community, nostalgia, and creativity. Your campaign should feel like a celebration, not just a transaction. When you lean into the fandom, your audience will feel it, and that connection can build long-lasting customer loyalty.

So this May the 4th, aim higher than just another sale — launch an intergalactic e-commerce experience.

May the sales be with you. Always.

PayPal Leads the Agentic Commerce Revolution with Model Context Protocol (MCP)

PayPal is at the forefront of a significant shift in digital commerce: agentic commerce. This emerging field leverages AI agents to autonomously handle transactions, manage workflows, and enhance customer experiences. To empower developers and merchants in this new era, PayPal has embraced the Model Context Protocol (MCP), an open standard designed to streamline the integration of AI with various services.

What is Agentic Commerce?

Agentic commerce utilizes AI agents to act on behalf of customers or businesses. These agents can manage a variety of tasks, including:

  • Processing payments
  • Tracking shipments
  • Managing invoices
  • Automating inventory management
  • Resolving disputes

The Role of the Model Context Protocol (MCP)

MCP, developed by Anthropic, provides a standardized way for AI agents to access data sources and third-party services like PayPal. This eliminates the need for complex, custom integrations, making it easier for developers to build AI-driven commerce experiences.

PayPal’s Implementation and Tools

PayPal has released several tools to facilitate agentic commerce, including:

  • PayPal Agent Toolkit: This toolkit offers modular, reusable components that allow developers to integrate PayPal’s functionalities into AI agent workflows. It provides access to APIs for payments, invoices, shipment tracking, and more.
  • Remote MCP Server: PayPal offers a remote MCP server, enabling developers to connect to PayPal’s services from any MCP client. This allows for seamless integration and continuity across different devices.

Benefits for Developers and Merchants

PayPal’s adoption of MCP and its agentic commerce tools offers numerous advantages:

  • Simplified Integration: Developers can easily incorporate PayPal’s capabilities into AI agents without extensive custom coding.
  • Enhanced Efficiency: AI agents can automate tasks, freeing up merchants to focus on growth and customer relationships.
  • Personalized Experiences: Merchants can create AI-powered shopping experiences tailored to individual customer needs.
  • Improved Security: PayPal’s established security measures and merchant verification processes ensure safe and trustworthy agent transactions.

Examples of Agentic Commerce in Action

  • An AI assistant automatically generates and sends invoices to clients based on simple natural language prompts.
  • A shopping companion uses AI to provide personalized product recommendations and manage the entire purchase process.
  • AI agents handle order management, payment processing, and shipment tracking for online businesses.

The user asks the MCP client to create an invoice with PayPal.

The user supplies the necessary information, as the MCP client indicates. Then the MCP client accesses the necessary data, creates the invoice using the MCP server, and then it sends the invoice, as shown in the following illustration. 

image

The following example shows a sample of the invoice the customer receives. 

image

The Future of Commerce is Agentic

PayPal’s commitment to agentic commerce and its adoption of MCP signals a major step towards a more intelligent and automated future for online business. By providing developers with the tools they need to build innovative AI-driven experiences, PayPal is helping to shape the next generation of digital commerce.

Visa Intelligent Commerce: Find and Buy with AI agents

Visa has unveiled a groundbreaking initiative, Visa Intelligent Commerce, poised to redefine the online shopping experience by integrating artificial intelligence (AI) agents into the purchasing process. This platform empowers AI agents to autonomously search for products, make selections, and complete transactions on behalf of consumers, all within user-defined parameters.

What is Visa Intelligent Commerce?

Visa Intelligent Commerce is a platform designed to enable AI agents to handle end-to-end shopping tasks for consumers. Users can set specific preferences and spending limits, allowing AI agents to operate within these boundaries to find, select, and purchase items. This approach aims to streamline the shopping process, reduce cart abandonment, and enhance overall user convenience.​

Unlike traditional chatbots, these AI agents function autonomously, requiring minimal human intervention, and are capable of managing complex shopping tasks efficiently.​

“Soon people will have AI agents browse, select, purchase and manage on their behalf”

Key Features of Visa Intelligent Commerce

1. AI-Ready Cards

Visa introduces tokenized digital credentials, known as AI-ready cards, replacing traditional card details. These tokens ensure secure transactions by verifying that only authorized AI agents can initiate purchases on behalf of users. This tokenization enhances security and simplifies the payment process for developers and consumers alike.

2. Personalized Shopping Experience

With user consent, AI agents can access basic Visa spending and purchase insights to tailor shopping recommendations. This personalization ensures that AI agents align with individual user preferences, delivering a more customized shopping experience.​

3. Secure and Controlled Payments

Users maintain control over their spending by setting clear limits and conditions for AI agent transactions. Real-time commerce signals are shared with Visa, enabling effective transaction controls and dispute management, thereby ensuring a secure shopping environment.​

Read more: Buy Now Pay Later (BNPL) set up

Strategic Partnerships

To bring Visa Intelligent Commerce to fruition, Visa has collaborated with leading technology companies, including:​

  • Microsoft
  • OpenAI
  • IBM
  • Anthropic
  • Mistral AI
  • Perplexity
  • Samsung
  • Stripe

These partnerships aim to integrate AI capabilities with Visa’s payment infrastructure, ensuring a seamless and secure shopping experience for users worldwide.​

Implications for Consumers and Merchants

For consumers, Visa Intelligent Commerce offers a more efficient and personalized shopping experience, reducing the time and effort required to make purchases. For merchants, this platform can lead to increased conversion rates by minimizing friction in the purchasing process and catering to consumer preferences more effectively.​

Visa’s initiative also addresses the growing demand for secure and trustworthy AI-driven commerce solutions, positioning the company at the forefront of this emerging market.​

Looking Ahead

Visa Intelligent Commerce represents a significant step toward the future of AI-integrated shopping experiences. As the platform evolves, it is expected to enhance further the way consumers interact with online marketplaces, offering greater convenience, personalization, and security.​

For more information on Visa Intelligent Commerce, visit Visa’s official press release.

Top YouTube Channels for AI Learning in 2025

Artificial Intelligence (AI) is evolving faster than ever, and staying updated is critical whether you’re a student, developer, or business owner.
Luckily, you don’t have to enroll in expensive courses or read hundreds of academic papers. In 2025, YouTube will remain one of the best platforms for learning AI for free.

In this post, we highlight the Top YouTube Channels you should follow for mastering AI, machine learning (ML), deep learning, and data science this year.

1. Two Minute Papers

  • Focus: Latest AI research explained simply
  • Why Follow: Dr. Károly Zsolnai-Fehér breaks down complex AI and ML papers in easy-to-digest, animated videos.
  • Popular Topics: GPT models, reinforcement learning, computer vision breakthroughs
  • Best For: Staying updated on cutting-edge research without jargon

2. DeepLearningAI

  • Focus: AI education for all levels
  • Why Follow: Founded by Andrew Ng (Coursera co-founder), this channel offers interviews, tutorials, and insights from AI industry leaders.
  • Popular Topics: Generative AI, Prompt engineering, Neural networks
  • Best For: Structured learning paths and insider industry knowledge

3. CodeBullet

  • Focus: Fun, project-based AI learning
  • Why Follow: Watch as CodeBullet builds hilarious (and sometimes chaotic) AI bots to play games and solve tasks.
  • Popular Topics: Genetic algorithms, neural networks, self-playing bots
  • Best For: Visual learners who like seeing AI in action

4. The AI Advantage

  • Focus: Practical applications of AI
  • Why Follow: Tutorials and use cases showing how AI can be applied today, including tools like ChatGPT, Midjourney, and custom models.
  • Popular Topics: AI art generation, automation, AI tools for business
  • Best For: Entrepreneurs and creators wanting to use AI practically

5. Henry AI Labs

  • Focus: Deep dives into AI and machine learning papers
  • Why Follow: For those who want more depth, Henry AI Labs explains the math, architecture, and real-world implications of recent AI research.
  • Popular Topics: LLMs, transformer architectures, AI ethics
  • Best For: Intermediate to advanced learners

6. freeCodeCamp.org

  • Focus: Full-length AI courses
  • Why Follow: Offers massive (3+ hour) free courses on machine learning, deep learning, and Python programming for AI.
  • Popular Topics: Machine Learning Crash Course, TensorFlow tutorials
  • Best For: Beginners who want complete structured courses

7. Yannic Kilcher

  • Focus: Paper reviews and technical analysis
  • Why Follow: Yannic offers detailed technical reviews of the latest AI research papers with visual explanations and critical commentary.
  • Popular Topics: Diffusion models, reinforcement learning, scaling laws
  • Best For: Researchers and technical professionals

8. Simplilearn

  • Focus: Certification prep and practical skills
  • Why Follow: If you’re aiming for a formal AI career path, Simplilearn offers detailed tutorials aligned with certifications.
  • Popular Topics: AI career paths, ML algorithms, job-oriented skills
  • Best For: Professionals looking to transition into AI roles

9. ArXiv Insights

  • Focus: Summarizing academic AI papers
  • Why Follow: Quick reviews of papers published on ArXiv.org, which often feature groundbreaking AI research.
  • Popular Topics: New architectures, self-supervised learning, generative AI
  • Best For: Anyone serious about staying on top of new AI developments

10. Brandon Rohrer

  • Focus: Explaining AI concepts with stories
  • Why Follow: Brandon’s videos use simple analogies and storytelling to make hard AI topics accessible.
  • Popular Topics: Decision trees, deep learning basics, model interpretation
  • Best For: Absolute beginners and non-technical audiences

Final Thoughts

AI is one of the most in-demand skills in 2025 and beyond.
Whether you’re a total beginner or an experienced developer, following these YouTube channels will help you:

  • Stay current with the latest AI trends
  • Build real-world AI projects
  • Understand AI research without academic overload
  • Explore new career and business opportunities

🎯 Pro Tip:
Pick 2–3 channels that match your learning style — and dedicate at least 30 minutes a day to active AI learning. Consistency is key!

Digital Marketing for Online Stores: Data-Driven Strategies for 2025

The digital commerce landscape is evolving faster than ever. With global e-commerce projected to reach $6.9 trillion by 2025 (Statista), competition among online stores is fiercer, and smarter digital marketing strategies are critical to survival and growth. In this research-backed guide, we explore the latest digital marketing strategies that drive traffic, improve conversion rates, and maximize return on investment (ROI) for online retailers.

The Importance of Digital Marketing for E-commerce

Digital marketing is the primary engine behind customer acquisition and retention in e-commerce. According to a survey by Shopify, 87% of online shoppers begin their product searches on digital channels — search engines, social media, or online marketplaces. Thus, even the best products risk obscurity without a strong digital presence.

Core Digital Marketing Strategies for Online Stores

1. Search Engine Optimization (SEO)

Organic search still accounts for 53% of all website traffic (BrightEdge). An effective SEO strategy ensures that your products appear prominently when potential customers search for them.

Key Actions:

  • Conduct keyword research focusing on commercial intent terms (“buy running shoes online,” “best electric toothbrush 2025”).
  • Optimize site structure for crawlability and speed (Page load times under 2.5 seconds are ideal, per Google).
  • Develop high-quality content around product comparisons, reviews, and how-to guides.

Emerging Trends:

  • Voice search optimization
  • AI-driven SEO auditing

2. Pay-Per-Click (PPC) Advertising

PPC can provide immediate visibility and sales. Google Ads and Bing Ads remain dominant, but Amazon and social media platforms are gaining share.

Key Tactics:

  • Utilize Google Shopping campaigns.
  • Implement smart bidding strategies with AI algorithms.
  • Focus on retargeting campaigns to recapture abandoned cart users.

Interesting Stat: Businesses earn an average of $2 in revenue for every $1 spent on Google Ads (Google Economic Impact Report).

3. Social Media Marketing

Social platforms are not just for brand awareness — they’re powerful sales channels. Platforms like Instagram and TikTok are increasingly integrating shopping functionalities.

Best Practices:

  • Create Shoppable Instagram posts.
  • Collaborate with micro and nano-influencers (influencers with <50,000 followers drive 60% higher engagement rates).
  • Use video content heavily; TikTok reported that 67% of users were inspired to shop even when they weren’t looking.

4. Content Marketing

Content builds trust, which leads to conversions. According to Demand Metric, content marketing generates three times more leads than outbound marketing at 62% less cost.

Effective Content Forms:

  • In-depth product reviews
  • Customer case studies
  • Interactive content (quizzes, polls)

Focus Areas for 2025:

  • AI-generated personalized content
  • Content repurposing across multiple platforms

5. Email Marketing

Email marketing continues to boast the highest ROI among digital marketing channels ($42 return for every $1 spent, according to DMA).

Tactics That Work:

  • Automated drip campaigns
  • Dynamic personalization based on browsing and purchase behavior
  • Loyalty programs integrated within email strategies

6. Affiliate and Influencer Marketing

Affiliate marketing spending is expected to exceed $13 billion globally by 2025 (Statista).

Winning Strategies:

  • Create tiered commission structures to incentivize top-performing affiliates.
  • Collaborate with niche influencers whose audiences align closely with your brand values.

Note: Influencer authenticity matters more than follower count. Genuine engagement rates outperform vanity metrics.

Advanced Tactics Gaining Momentum

  • AI and Machine Learning: Predictive analytics for customer behavior forecasting.
  • Augmented Reality (AR): Try-before-you-buy experiences reduce return rates (IKEA Place App case study).
  • Chatbots and Conversational Commerce: 74% of consumers prefer interacting with chatbots for simple queries (Salesforce).

Conclusion: Integrated Strategies Drive Future Success

Success in digital marketing for online stores in 2025 and beyond hinges on an integrated approach: blending SEO, PPC, social media, content, email, and affiliate marketing seamlessly. Prioritize customer experience, personalization, and data-driven decision-making to stay ahead in the ever-evolving digital marketplace.

Are you ready to future-proof your online store’s marketing strategy? Start by investing in research-driven, customer-centric tactics today.


What’s your biggest digital marketing challenge right now? Share in the comments or contact us for a personalized strategy session!

Best Payment Gateways for eCommerce & Dropshipping in 2025

In the booming world of e-commerce, offering seamless and secure payment options is critical to maximizing conversion rates and customer trust. According to a report by Statista, global digital payment transaction values are expected to exceed $14 trillion by 2025. Choosing the right payment gateway can be the difference between abandoned carts and skyrocketing sales. In this research-backed guide, we’ll break down the best payment gateways for online stores in 2025, comparing fees, features, and ideal use cases.

Dropshipping is the eCommerce industry’s buzzword these days. So, website builders for eCommerce are more and more popular every day. Cashless economies are gaining popularity. Many nations accept simple payment options. As a result, most Internet marketers are gearing up for a fresh start in dropshipping.

eCommerce and Dropshipping Payment Gateways: What Are They?

All of the store’s transactions are handled by an eCommerce payment gateway. The gateway simplifies and streamlines online payment processing. A payment gateway is more than just a transaction processor — it impacts user experience, security, and international accessibility. According to Baymard Institute, 18% of shoppers abandon their carts due to a “checkout process that’s too complicated,” highlighting the need for a smooth payment experience.

All you need to do is input your credit card information on the payment gateway tab and complete the transaction. After subtracting specific fees, the payment gateway will process the payment from your credit or debit card and transmit it to the dropshipper’s bank account. After that, the dropshipper can deposit the funds into their bank account.

Tips For Choosing The Right Payment Gateway

Here are some tips to make the right choice:

  • Choose a well-known payment gateway in the nation where your items will be sold.
  • Check to see if the online banking gateway has a reasonable transaction charge.
  • Check to see if it works with dropshipping stores. Most eCommerce gateways do not prefer Dropshippers because of increased return rates.
  • Whether you want to grow into the worldwide market, see if you can use that gateway.
  • Examine whether it provides clients with a pleasant purchasing experience.

Best Gateways In 2025

This is a list of the most popular payment channels among dropshippers.

PayPal

PayPal is by far the most popular payment method for online merchants. It is a payment gateway that is approved in over 190 countries. It accepts Mastercard, Visa, Citibank, and other major credit cards. A PayPal account is required to begin dropshipping. However, not all countries endorse it.

Fees:

  • 3.49% + $0.49 per transaction (U.S.)
  • Cross-border fees vary by country

Pros:

  • Global brand recognition
  • Easy setup with most e-commerce platforms
  • Buyer and seller protection

Cons:

  • Higher fees than some competitors
  • Account freezes can occur

Stripe

Stripe is a payment gateway founded in the United States and available in over 26 countries. All debit and credit cards are accepted. It is, however, primarily used in Ireland, Australia, and the United Kingdom. It also has WooCommerce integration. It’s much better if you offer it on Facebook Marketplace.

Fees:

  • 2.9% + $0.30 per transaction (domestic)
  • Additional 1% for international cards

Pros:

  • Supports 135+ currencies
  • Subscription billing capabilities
  • Advanced fraud detection tools

Cons:

Developer-heavy setup for advanced customization

2Checkout (Now Verifone)

This other payment system that is available in over 80 countries is 2Checkout. It accepts all major credit cards, including Mastercard, Visa, and Diners Club. It is used in conjunction with other payment gateways in several third-world nations. Below is a list of the most popular payment gateway combinations. 2Checkout offers a flexible global payment solution with strong international support, ideal for SaaS businesses and digital goods.

Fees:

  • 3.5% + $0.35 per successful sale
  • Additional cross-border and currency conversion fees

Pros:

  • Supports over 200 countries
  • Multiple payment methods including PayPal, Visa, and Mastercard
  • Easy integration for subscriptions

Cons:

Some restrictions on certain industries

Higher fees compared to Stripe and PayPal

Authorize.net

Authorize.net is offered in over 30 countries right now. It is one of the most established and well-known online payment gateways. Multiple extensions are included for simple interaction with WooCommerce shops. For eCommerce and dropshipping shops, Authorize.net offers the lowest transaction cost at 2.90.

Fees:

  • $25 monthly gateway fee
  • 2.9% + $0.30 per transaction (if using their merchant account)

Pros:

  • Supports recurring billing
  • Strong security features (Advanced Fraud Detection Suite)

Cons:

  • Monthly fees may deter small businesses
  • Interface is less modern than competitors

Skrill

Skrill is a payment gateway with over 42 countries of availability. It charges a 1.8 percent transfer fee at checkout. It also has an official WooCommerce-based dropshipping store integration plugin.

Fees:

  • 1.9% per transaction + fixed fee (varies by currency)
  • 3.99% currency conversion fee

Pros:

  • Good for cross-border payments
  • Fast account setup
  • Supports cryptocurrency transactions

Cons:

  • Withdrawal fees
  • Customer support could be improved

Wepay

WePay is a digital payment alternative for dropshippers that want to integrate a secure and quick payment gateway into their website. WePay is a customizable payment system, although just a few payment alternatives are accessible.

Fees:

  • 2.9% + $0.30 per transaction

Pros:

  • Deep banking integration with Chase
  • Good for SaaS platforms
  • Offers White-label solutions

Cons:

  • Less known compared to Stripe or PayPal
  • Limited international availability

Google Pay

For eCommerce business operators in the western area, Google Pay seems to be another excellent choice. Most people in the United States and Europe store their money in Google Wallet. They can effortlessly pay using Google Checkout because they purchase online.

This alternative is not only faster than some other dropshipping platforms, but it is also more dependable. Because the payment holder also serves as a bank account, Google Checkout deducts the lowest amount.

Fees:

  • Free for merchants (only processing fees charged by payment processor)

Pros:

  • Fast, easy checkout experience
  • High security with encryption and tokenization
  • Integrates with many e-commerce platforms

Cons:

  • Requires user to have a Google account
  • Dependent on device compatibility

Apple Pay

If you are looking for the most popular contactless payment system available, you might as well give Apple Pay a chance. You can utilize it for the dropshipping store, allowing customers to effortlessly pay with Apple Pay by just pressing a button. Mastercard, Visa, American Express, and many more are all accepted through the contactless payment gateway.

Fees:

  • Free for merchants (only processing fees charged by payment processor)

Pros:

  • Extremely secure via biometric authentication
  • Reduces checkout friction for iOS users
  • Supports both online and in-store payments

Cons:

  • Only available on Apple devices
  • Requires additional setup for web checkout

Payment Gateway Fee Comparison Chart

Payment GatewayDomestic Transaction FeeInternational FeeMonthly Fee
Stripe2.9% + $0.30+1%None
PayPal3.49% + $0.49VariesNone
Square2.9% + $0.30N/ANone
Authorize.Net2.9% + $0.30 + $25/monthVaries$25
Adyen~2.9% + $0.12VariesNone
Shopify Payments2.4% – 2.9% + $0.30VariesDepends on plan
Amazon Pay2.9% + $0.30VariesNone
2Checkout3.5% + $0.35Additional feesNone
Skrill1.9% + fixed fee3.99% FX feeNone
WePay2.9% + $0.30LimitedNone
Google PayVia processor feesVia processorNone
Apple PayVia processor feesVia processorNone

The Bottom Line

When selecting a payment gateway for your online store, consider:

  • Transaction fees and hidden costs
  • International support
  • Device compatibility (Apple Pay, Google Pay)
  • Ease of integration
  • Customer trust factors
  • Features like fraud protection, white-labeling, and subscription management

No one-size-fits-all solution exists. Startups may prefer Stripe or PayPal for fast setup. Global brands may lean toward Adyen or 2Checkout. Platforms focused on mobile users should seriously consider Google Pay and Apple Pay integration.

Invest time in picking the right gateway now, and you’ll reap the rewards in lower cart abandonment rates, higher conversion rates, and increased revenue throughout 2025.

A payment gateway is a necessary component of every online store. Finding the correct one, on the other hand, is a challenge. So, experiment with several payment gateways and pick the one that works best. To reduce the danger of losing relevant consumers to your eCommerce business, use successful eCommerce payment gateways like PayPal and 2Checkout if you’re just getting started.